This is a refreshing change from many
mons
legal firm Twitter accounts which can
often be overly conservative and less
communicative. However, Simmons and
@SimmonsLLP
!
Simmons have a much friendlier tone in
their social content and seem to take an
Simmons and Simmons are a very pres-
active interest in communicating with
tigious and established London-based
others. They also include plenty of im-
legal firm. They employ over 1,500 in-
ages in their content, meaning that their
dividuals across the world and have es-
tweets are very engaging and sharable:
tablished 22 different offices on multiple
!
continents.
!
The firm has a diverse range of expertise
and is widely regarded as excelling in
challenging projects, including in sec-
tors such as dispute resolution, finance,
and corporate matters.
!
What do Simmons and Simmons do
well?
!
!
Simmons and Simmons are a prestigious
Sharing quality content
legal firm, but they don’t have the sub-
In addition to this, Simmons and Sim-
stantial Twitter following that you might
mons take an active interest in sharing
expect. This is somewhat surprising be-
useful content from other Twitter ac-
cause overall their account is very en-
counts. One of the problems with sever-
gaging and useful for those in the legal
al accounts in this report is that legal
sector.
firms will often not take the time to
!
speak with others. However, Simmons
Personalised approach
and Simmons are very good at distribut-
Simmons and Simmons are very good at
ing content from other reputable
utilising social media to encourage users
sources:
to think of their firm in a more friendly
and approachable way:
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Altogether, these efforts help to give the firm a unique brand identity which can
translate into the wider digital marketing strategy. Certainly Simmons and Sim-By taking the time to show an active in-
mons have one of the most memorable
terest of other user’s accounts, Simmons
Twitter accounts of the firms in this re-
and Simmons help to demonstrate that
port.
!
they have a wide knowledge of the legal
sector around them. This is incredibly
How can this be replicated?
!
important because it also reinforces the
firm’s status as a thought-leader in the
Develop client relationships through
industry.
positive communication
!
If other firms wish to replicate this suc-
Engaging content
cess, then it’s important to use social
Overall, the Simmons and Simmons
media in a visually engaging and inter-
Twitter account is very good at includ-
active way. Simmons and Simmons
ing plenty of images and visuals in their
have made a consistent effort to distin-
content. This might not seem particular-
guish their social media content from
ly useful, but many legal firms fail to
the other conservative social content
make their social content visually ap-
which is available on Twitter. This helps
pealing.
to reinforce the brand’s overall aware-
!
ness and potentially generate long-term
The Simmons and Simmons Twitter ac-
interest in the firm.
!
count gives their followers a much more
tangible understanding of their corporate
Using emotive language and visuals go
culture. They use plenty of images and
a long way in achieving this. However,
actually promote their employees on so-
the most important part in achieving this
cial media:
is taking the time to produce great social content on a regular basis.
!
By doing this, a firm will potentially
improve upon their client relationships
and develop long-term business rela-
tionships. This process also goes a sig-
nificant way in generating leads too.
!
Take an interest in other Twitter ac-
counts
Simmons and Simmons excel at getting
involved in the latest trends and topics
Prominent London Legal Firms and Their Twitter Accounts 53 of 63
Online Ventures Group, an Inbound Marketing Agency
which are affecting their industry. They
If businesses want online users to re-
will frequently share interesting articles member their brand, then it’s important
and news updates with their followers;
to raise your public profile on a frequent meaning that they offer something gen-level.
uinely valuable to their clients and
!
prospects.
tweeting regularly is a good way of
!
tackling the common problem of big
This is something that many legal firms
businesses not having enough followers
could learn from. It’s an important way
on Twitter. Rather than buying fake ac-
of proving to your followers that you
counts, which is expensive and superfi-
have a good general understanding of
cial, it would be better to take your time the industry around you. These types of
and build up meaningful interactions
efforts will also help to potentially in-
through frequent tweeting. This is cer-
crease a firm’s status as a thought-
tainly a long-term task, but it’s more
leader.
likely to pay off than only updating your
!
account sporadically.
How can Simmons and Simmons im-
!
prove?
Send content directly to prospects
!
In order to raise their brand awareness,
Although Simmons and Simmons have
Simmons and Simmons would benefit
a good Twitter account, they are not cur-
from sending their publications directly
rently being followed as much as you
to the prospects they wish to target. This would expect.
would allow them to start a dialogue
!
with the individuals that matter most to
This could be for a variety of reasons,
them. Furthermore, it would potentially
but most likely they have no succeeded
increase the chances are their content
in raising awareness about their brand
being shared across a wider platform
on a digital platform. There are several
than before.
ways of achieving this:
!
!
Communicate more with other online
tweet consistently
users
The quality of Simmons and Simmons’
While Simmons and Simmons have en-
tweets are very good, however, they
gaging social content, their tweets don’t
simply don’t do this frequently enough.
always attract as much attention as they
Their account is updated roughly once
deserve. This could be partly due to the
every few days - meaning that they are
fact that Simmons and Simmons don’t
failing to maximise the potential of us-
communicate directly with online users.
ing social media.
Overall, their conversations with poten-
!
tial clients via Twitter are few and far in between.
Prominent London Legal Firms and Their Twitter Accounts 54 of 63
Online Ventures Group, an Inbound Marketing Agency
firm who wants social media to work for