cation. Overall, BLP are very good at
producing social content which helps to
engage with users from a wide profes-
Paisner
sional background.
!
Sharing great content from quality pub-
@BLPLaw
lications
!
In addition to this, BLP make it com-
Berwin Leighton Paisner (BLP) can be
mon practice to share useful publica-
described as a full service legal firm
tions from esteemed Twitter accounts.
who have established for themselves a
This helps to provide BLP’s followers
prestigious reputation across several
with plenty of variety and helps to es-
continents. With 11 offices in total, they tablish the firm as a respected thought-provide a wide range of services for
leader in their industry.
their clients, including in finance, intel-
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lectual property, and real estate.
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Overall, BLP are continually ranked
amongst the top 20 legal firms based in
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the UK. They hire over 850 employees
For example, the BLP Twitter account
across the globe and have offices in Eu-
frequently shares tweets from Legal
rope, Asia, and the Middle East.
Week; helping to keep their followers up
to date with the latest news affecting the industry. This a very useful tactic in
helping to raise brand awareness across
What do Berwin Leighton Paisner do
a large audience platform.
well?
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How can this be replicated?
Engaging content
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BLP are very good at making their legal
Send out useful content
reports more accessible to the average
If users want to develop a substantial
user through engaging social content.
Twitter following and increase their dia-
Here is an example:
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logue with prospects, then it would be
beneficial to give audiences content that
is actually helpful to them. Sharing in-
teresting articles, with a personal spin, is much more useful than simply tweeting
Prominent London Legal Firms and Their Twitter Accounts 61 of 63
Online Ventures Group, an Inbound Marketing Agency
news updates. This is something that
social media is to improve their business
BLP have proven themselves very good
relationships. Twitter provides legal
at doing.
firms with the opportunity to share con-
Be friendly on Twitter
tent directly with individuals who are
BLP have succeeded in making their so-
invested in the brand. Over long periods
cial content much more accessible by
of time, this helps to generate leads and
using personable language on Twitter.
increase brand awareness.
Many legal firms struggle to strike the
!
balance between formality and friendli-
Use more images
ness on Twitter; meaning that their Twit-
tweeting out visuals is important for
ter accounts can feel too conservative.
users who want to give themselves an
This is something that BLP definitely
edge. By doing so, it makes it much eas-
don’t do and they are good at creating
ier for legal firms to create more eye-
engaging content that people actually
catching and memorable content. Over-
want to read.
all, BLP need to use more visuals to
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help to distinguish their brand from their tweet regularly
competitors.
One of the most significant reasons for
BLP’s success is that they promote qual-
ity content on a frequent basis. Rather
than updating their Twitter feed once a
day, or less, they make a consistent ef-
fort to provide their followers with use-
ful information. This is an important
lesson for any firm who wants to im-
prove their social media status
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