The Complete Guide to Making Money Online by Mark Collier - HTML preview

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SEO or search engine optimization is the most popular and in

my opinion the best because it will bring the most traffic and all for free.
SEO is the art of getting the search engines such as Google, Yahoo and Bing to rank your site above the other millions.

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Be here, Nos. 1

 

There are a few key techniques to this:

 

1 Write great content

Just write some great content naturally in Mcrosoft Word, don't worry about keywords or anything like that. A good website should have upwards of ten pages preferably 15 each page should have at least 150 words but 400-600 is best. Then you can copy and paste it into Web expression and design it from there.

2 Keywords

Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google Adwords Keyword Tool. Remember that the keywords with the most searches aren’t always the best it’s the ones that you can get on page one for. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1, h2 and h3 headings and throughout the page content. Don't overcrowd the page with too high a keyword density and there is no need to start counting the number of keywords in your content, just have them

wherever it makes sense. Google Adwords Keyword Tool is really fantastic check out how you can use it:

 

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Adwords Keyword Tool

 

3 Internal links

Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimization.

4 Incoming links

Search engine optimization is now a popularity contest because Google have changed their algorithm (the way they search and rank web pages). They changed this because people were abusing their search engine by packing

their websites with keywords or doing link swaps (linking to another person's website and them linking back). Although these are perfectly legal they weren't bringing up the best results for searchers. So now the most important part of SEO is inbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control? One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites. Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.

5 Create and submit a site map

When you have built your site and are happy with your content you need to create a site map as it helps the search engines crawl through your site. Here's an example of a site map, if you are using Microsoft Web Expression then simply use a template and your site map page will be there for. This is a user sitemap but Google need an www.GoDaddy.com ‘s search engine visibility which will automatically create an site and no this but www.GoDaddy.com ‘s search engine visibility will also crawl your site and tell you from their top ten SEO list where you have problems on your site. Not only this it will also tell you how to amend these problems and in some cases it will automatically fix them for you. Once you have created your site map then you need to submit it to Google manually you will also need to submit it to the other search engines just search for the search engines webmaster tools.

6 Meta tags and headings

 

Every page needs it's own title meta tag

 

e.g. <title>The title of the page, lots of keywords</title>

 

the page also needs a keyword tag

 

e.g. <meta name="Keywords" content="all the keywords you want the page to rank high for with the most important ones first">

 

and a meta description tag

 

<meta name="Description" content="This webs page explains how to rank higher in the search engines.">

All pages also need h1,h2 and h3 headings these are the headings in bold on a web page not only do they look good to visitors they are crucially important to the search engines all headings must contain keywords but remember they need to be readable to the visitor. H1 headings are the largest and are found at the top of the page.

7 Name your pages

You need to name your pages using keywords e.g. www.websitename.com/keyword as opposed to www.websitename.com/book.html?isbn=9781590592045 to register your domain names for a price as low as $1 go to GoDaddy.com/domains.

8 Get Indexed

To come up number one on Google you have to be registered on Google or the other search engines. When you are happy with your SEO submit your site to Google in webmaster tools.