Wow this is a really powerful tool that will get you followers, build a brand and have relevant inbound links into your site. Article writing is when you write an article on something you are an expert on and submit it to article sites such as Article Base. The best thing about it is that you can simply take content from your own website format it to be an article and then submit it. When creating your back links to your site be sure to use keywords and have a couple of links throughout the article. Your articles will automatically be submitted to the search engines and the site you write for is ranked very high because they have such fresh content.