The first thing I did was buy a domain. It didn’t matter where I got it from but I had to
find a domain. An example of a domain would be www.mattbacak.com.
A couple of things to keep in mind when purchasing a domain name. Keep it simple.
Make sure the domain name is consistent with what will be on the page.
Don’t use product names unless of course, it’s your own. And also, just as a general
rule, try to stay away from using numbers, dashes and underscores in your domain
name.
Next I purchased hosting. Hosting is… Personally, I like to host all my stuff on a Unix or
Linux server.
I do not like to host it on a Windows server. Everywhere I go, it seems as if everybody is
using Macs. It is usually a more stable platform. However, I use PCs. Yes, on purpose. I
force myself to use a PC because I know what my customers use.
All of my customers use PCs. Therefore, I use a PC so that I can understand my
customers. When I create my trainings, I’m using a PC so it doesn’t interfere with the
experience my customers have. Why don’t I use a Windows server to host my stuff?
Think about the blue screen of death. That’s why you want to make sure you are
hosting on a Unix or Linux server.
Before deciding on a hosting provider, consider closely the features that they provide.
Don’t base your decision just on price because a site that offers cheaper hosting per
month may not have all the features you need. It’s also important to think about the
company’s support. What kind of support do they offer to their users? Check on
reviews of the companies you are considering. See what their customers say about their
services and customer support.
This should give you a good overall idea of what you’ll be getting yourself into if you
choose a particular provider.
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After I purchased hosting, the next step was getting an autoresponder. An
autoresponder is email service that allows you to send out emails to a large group of
people and set up a sequence of emails to send out to your list. I didn’t want to have all
my eggs in one basket so I got multiple autoresponders from different sources.
Out of all of them, the autoresponder I like the best is GetResponse.com.
The way GetResponse.com works is that basically for each subscriber you have in there,
you pay x dollars (per subscriber). The thing I like about it is they handle all the email
delivery. They handle everything for you.
There are two things to keep in mind when choosing an autoresponder- statistics and
deliverability.
Choose an autoresponder that shows you all the important statistics. To have a
profitable business, you need to know your numbers and that includes how many
people on your list are opening your emails, how many emails bounced, how many
complaints you have, etc.
Deliverability is an important aspect in deciding on an autoresponder because if your
autoresponder isn’t delivering, you’re wasting your money. Once again, check on
review sites and see what people are saying about the autoresponders you are
considering. Find out what statistics you’ll be able to view and the deliverability rate of
each provider.
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Lastly, I went out and set up an opt-in page. An opt in page is a page where people opt-
in (subscribe) to your email list in order to get a free product. Essentially, they are filling out their email address into a form that collects it for you to use later. I will tell you the one thing the IRS couldn’t take away from me was anything I purchased from my own
pocket so I got to keep a few things.
Everything I built in my companies went away but anything I personally bought I got to
keep. This was one of the pages I was able to keep. It’s an example of an opt-in page. It
says, “How to build a large mailing list that will become your own ATM machine.”
(I call my computer the ATM machine and my wife’s computer the Vault.)
This is what an opt-in page looks like. It’s designed to get people to opt-in to your email
list. This form is created by Get Response. So when people fill in this form, they’re going
into my Get Response account so I can send an email out to them.
When I’m at my land, I use an Get Response’s app they have for mobile devices. I can
login to my Get Response account and push send. It’s kind of cool. I can be anywhere
and still make money.
The trick to creating an opt-in page that will interest people in giving you their email
address is to give them something valuable for free. My go-to product to give away is a
report or a PDF with valuable information. You could also give away an audio file, a
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video series or even software. (My good friend and neighbor, Shawn Casey, gives away
software.) Decide what will work best for the type of list you want to create because
the bottom line is that you earn people’s trust and attention by giving stuff away.
People think, if this guy gave me this for free just for giving my email address, I can’t
imagine what I’m going to get when I give him my credit card.
To review, here are the steps you must take to start making money online:
Purchase a domain
Purchase hosting
Find an autoresponder
Set up an opt-in page
Now I started out with the intention of getting big results.
I wanted to do it a lot faster because what you don’t realize is when you’re making a lot
of money, and then all your income goes away overnight, you’re put in a position where
you have still all your personal expenses and it isn’t a pretty picture.
I literally didn’t have any money at the time so I needed to figure out a way to squeeze
out every dime out of the traffic I had coming in.
Traffic is basically just the people who come to your opt-in page. (We’ll talk more about
how to get traffic in a later chapter.) I knew I could build my list by getting more traffic
or I could maximize that traffic.
This is where I got really good.
I maximized my traffic by having a converting opt-in page.
You’ve got to have a converting opt-in page.
Think about this. If you get 10,000 people that come to your page and you get 0 people
that convert or opt-in, then basically all you have is a big goose egg. You have 0. The
answer is 0. You won’t make money.
So to make money, you must have a converting opt in page, which bring us to the first X
in the formula
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