The second X in the Fastest Way Formula is clicks.
A click is when one of your subscribers on your list clicks on the link in your email swipe.
To get clicks, you must send emails. I earned $2.1 million dollars by sending emails with
affiliate offers.
When you mail an affiliate offer, you are sending out other people’s products and
services to your list and when one of your subscribers purchases, you make a
commission off that sale. These affiliate offers are available directly from product
owners or various networks like Clickbank or Warrior Forum.
If you aren’t sure where to find affiliate offers to mail, go to Google and type in internet
marketing and you will find a ton.
How do you make money from an email list?
You send emails.
Here’s a mantra I want you to repeat to yourself daily.
Find an offer, mail an offer. Write it down, tape it to your wall, put it on your fridge, get
it tattooed on your forehead. (Don’t really tattoo your forehead!) Every day you don’t
mail, you lose out on opportunity cost.
The best way to explain opportunity cost is by thinking of a hotel. At the end of the
day, if a hotel room was empty, they lost an opportunity cost. In the same way, if you
don’t send an email today, you lose out on the opportunity of making money today.
One of my clients mentioned some of his personal troubles to me and I want to share
with you the story of what transpired.
After many years of being happily married, his wife came to him and said, “If you don’t
start making money, I’m going to leave you.”
He was devastated. He truly loved his wife and wanted to provide for her.
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I said “You have a list. How many emails do you send?”
When he told me, I was shocked! He wasn’t utilizing the money making potential of his
list. Remember, you can’t make money if you don’t press send. I told him to start
sending an email every single day, at least once a day. He started doing this
immediately.
Two weeks later, he said to me, “Matt, I’ve got a new saying for you. An email a day
keeps bankruptcy away.”
That’s a good one.
Just keep repeating the mantra in your head – “Find an offer, mail an offer.”
Now to get clicks, you must have proven subject lines and proven email swipes. The
subject line is the subject of the email you send to your list and an email swipe is an
email you send out to your list.
Over the years, I’ve come up with hundreds upon hundreds of subject lines and email
swipes that convinced people to click on the link but I didn’t just send them out and
hoped they worked.
Remember in the previous chapter, I talked about how important split testing is in
determining your success in internet marketing?
You must do the same thing with your subject lines and email swipes.
I took the subject lines and email swipes I created and split tested them to find out what
actually works. I don’t like to take action without knowing how it will result. I won’t
make money by guessing and you won’t either, so I calculate the numbers. Numbers
don’t lie.
You might be a little overwhelmed trying to figure out where you should start when
trying to come up with subject lines but it’s easy. For beginners, the best thing to do is
use the email swipe provided for you by the affiliate whose offer you are mailing.
That’s exactly what my good friend and client, China Dave, does. Dave Gruber, also
known as China Dave, shared with me his process. “When I’m marketing someone
else’s product, I use the copy and subject lines they provide. I normally don’t fiddle with
them. I just mail them out. If they don’t convert but I think it’s a great product that my
list will love, I’ll then go back and re-write them.”
This is a great strategy for beginners because it can be daunting to write good copy.
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Writing your own copy doesn’t have to be daunting or scary. I’m going to walk you
through how I write copy.
You can use these same tricks and techniques to create copy that will get your
subscribers to click.
Whenever I’m coming up with a subject line, I do a Google search for Google adwords.
I find out what headlines are winning.
Then I play around with the wording a bit and use them as my subject lines. I know that
if they’re using that headline, it’s already been proven to work. I grab five radically
different ones to make into subject lines and then I split test them.
Next, I have a team in the Philippines that sends me the data from the results. I then
have instant user data of what people are reacting to and what they’re not reacting to.
After you come up with some subject lines, you need to have an email to send.
Personally, I like to create my own swipe files and the easiest way to do this is by looking
at the sales letter for that product.
Here’s how I taught the guy in my office who mails for me.
Watch where the flashlight shines. The flashlight shines on areas in the sales letter that
stand out.
For example, on one of my WSOs that I came out with last year, there was a flashlight on
the following words. “Google updates their algorithms with a zoo animal name like
Panda and then you watch your websites and blogs drop in rankings. Then you go broke
because you don’t change control. Google does, they have you by the kahunas.” So
when I’m writing an email sequence (a series of emails sent out to promote a product),
that might be my first email.
After I type that up, I’ll include a call to action. A call to action is a part in an email or a sales letter, that urges the reader to take immediate action. In this case, the call to
action will be something like “buy now” or “click here.”
Now you may be wondering why I chose that particular phrase, why the flashlight was
shining on those words.
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Those words were a headline in the sales letter I created. Because I am experienced in
writing copy, I know that when copy writers write copy, they spend most of the time
writing the name of the product and the headlines.
So if I don’t split test, I’ll just use the name of the product for the subject line and use
the headline for the email swipe I create.
As I move down to the next email in my sequence, I find the next area that is highlighted
or that has the flashlight shining on it. All you do is look for and find the areas that catch your attention on the page. Look for bullet points, headers and text in boxes because
that’s where they’ve spent the most time. Not only will these things get your customers
interested in the product but when they go to the sales page to buy, it will be congruent
with what you’ve sent them in the email. This is important because the person who
clicked doesn’t like to feel as though they’ve been tricked.
I’m sure that you’ve felt tricked before by someone who sent you an email saying it was
about one thing and after you clicked on it, you found out it was something completely
different.
Doesn’t put you in a buying mood, does it?
The great part about all of this is that there are tens of thousands of companies that are
operating online businesses and they’ve done all the hard work, creating the product,
building websites and setting up the infrastructure. They offer these programs where
you sign up for free and become an affiliate. You get commissions every time you refer
someone who buys from them and you don’t need my help becoming an affiliate.
You just search for an affiliate program and join it.
Joining is the easy part.
The real money comes from knowing which offers are converting and which offers have
the highest EPC, the last x in the formula.