This a not a Manifesto.
Nor is it a Mission Statement, or a Denunciation, a Proclamation, a Declaration, a Pronouncement or an Announcement.
It could be, though. Some might feel more comfortable about choosing one of these terms and labelling it that way.
I'd rather not.
Something else you should know. This is not an eBook either.
This document is not going to tell you HOW-TO gain more customers nor is it going to give you the secret cure to weight loss.
What is it then?
It's just a simple collection of pages put together for you in an electronic format to raise awareness of a fact that escapes most of us despite its undeniable ubiquity.
What am I talking about?
In a nutshell, I'm talking about Complexity.
Complexity has been an integral part of our universe from the moment that resounding Bang became as Big as it did.
So why bother writing anything about something we are all so familiar with?
Because Complexity, Technological Complexity to be precise, is accelerating at a rate unheard of before.
And because the consequences of this acceleration are having a very negative impact on millions of people in this planet. An impact which, if left unchecked, will be devastating for future generations.
To quote World History specialist, Professor David Christian, we have reached a 'Threshold moment in history", a point in time where complexity has become more stringent, an amalgamation of 'Goldilocks conditions' that make life a lot more intricate. And with so while we are told that in this so-called "Age of Influence" (Ted Rubin) anyone is "able to build an audience and effect change, advocate brands, build relationships and make a difference", the harsh reality faced by many says otherwise.
"Complexity" comes "vulnerability and fragility.”
In this document we'll show you that the level of complexity in many of our everyday routines - things like mere "words" - has become so utterly sophisticated that, faced by the impossibility to keep up with the speed of technological advancements, many of us will be left behind in the survival race.
Now you know.
So, if you would rather call this a manifesto, by all means, feel free. If you'd like to join in this conversation, please get in touch:
CREDITS
Thank you for your precious time
and for kindly sharing your knowledge and skills.
Editor extraordinaire, Ariadna Lee and
Ric Simbol Jr for the use of your stunning image, "Shattered".