With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications extremely popular and effective.
There many tools that you can use to make the process of distributing your articles easier. These tools are invaluable in getting the contents more exposure, which is only half of the story.Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits from distributing your writing; personal or company branding, lead generation, and product promotion.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing highly relevant content.
2. Failing to maximize the promotional opportunities of article marketing.You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Your keyword phrase should naturally fit in your title. Be careful not to overuse them in your article body. Some directories allow you to use anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this except in your author's resource box.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
These things alone do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.=> Go to The Great Traffic Experiment now, for more free training and videos.
Possibly you thought that in creating your articles all you wanted to get are some back
links to your blog or website . If you get any visitors, well that is a plus. So you will just submit any old stuff just to get it published for the back links.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. And they actually review your submission for valid and relevant content! -- Get it?
You can multiply the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.