Traffic Starter Presents Article Marketing by Wayne Sharer - HTML preview

The 4 Things ALL Articles Must Have

The importance of articles in today’s websites and Internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into your site. It is a key element in making your site work and earn a profit. You, as a website operator and owner, must have the good sense to include articles in your site that will work to earn the full benefits of good content, and targeted searches.

Articles have been known to be a powerful force in driving targeted traffic to your website. Articles are a factor in giving your site high rankings in search result pages. The higher your site ranks, the bigger slice of the traffic flow pie you get. With a huge targeted traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; the articles have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. Your customers and followers will also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

Your article must always be centered on the keywords and keyword phrases relevant to your niche or niche product. As each website visitor goes to a site, there are those who are just merely browsing, and those that actually want a specific something. When a person wants a specific "thing," they usually go to a search engine and type in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera, dog shoes, barrel lampshades). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must have articles about cars and their parts. There are many tools in the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

Now that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have two to five percent of keyword density in their content for search engines to rank a site high in their search results, and not consider the article spamming. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. Your readers will be able to trust you and your products.

And another important thing to remember : if you are going to submit articles to E-zines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link back to your site. A little resource box with a brief description of your site should always be placed right after your article that you have submitted. If people like your articles, and you craft your author's resource box correctly, they will most likely click on the link directing them to your site.