This is probably the most traditional way to attract visitors to your website. One of the key SEO strategies is to choose keywords that will attract the right visitors to your website and then optimize a page on your website for one or more related keywords. Linking is also a very important SEO strategy.
An excellent SEO resource is Dan Thies SEO Fast Start. This is a free (formally paid) guide SEO that really rocks. In it Dan takes you through the main steps that you need to work through in order to optimize your website. At a high level the steps are:
Ï Map Out Your keyword Strategy
Ï Optimize Your Site Structure And Link Text Ï Develop And Optimize Web Pages Ï Promotion And Link Building Campaign Ï Measure Results And Resources
Ï Refine Strategy And Tactics