Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation
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Author: Jean-Eric Pelet, Panagiota Papadopoulou
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Pages: 31
Published: 11 years agoRating: Rated: 0 times Rate It
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A research bringing to the fore the effects of the colors used on e-commerce websites on consumer memorization and buying intention. Two mediating variables stimulation and negative mood helped us to explain how they reinforce these effects.
