Getting Ready
Let’s begin with the things required for a Google Analytics account. The good news is this checklist contains only two points:
The first one is pretty obvious: you need a website that’s already up and running. This includes domain registration, hosting, and filling up your site with some content. If you’re only thinking about starting a website, check out our guide to choosing the right website platform.
The second one is a Google account – just like the one you already have for Gmail, Drive, or YouTube. You can opt for your existing account or create a separate one. There are a couple of tips to consider:
Treat security as a top priority. Create a strong password, turn on two-step verification, and go through all of the Sign-in & security settings. Keeping an eye on your Personal info & privacy settings is also a good idea.
If you plan to work with an SEO specialist, a web developer, or any other third-party specialist, they may offer to use their own account to manage your site. In that case, you should insist that they create a new one that you can access. This way you won’t lose your data if you stop working with them.
If you plan to manage Google Analytics yourself, make sure you are the sole owner of your account. You will be able to share your Google Analytics data without compromising the privacy of your Google Account.