Virtual Networking Success by peter heywood - HTML preview

Chapter 7: Up Your Virtual Networking Strategy With Social Media

Social media is one of the best places for you to form some good connections that you are not able to get anywhere else. Knowing how to work with social media campaigns and figuring out the best way to speak to others who are looking to reach out to you as well. There is so much that you can do with your social media that will make virtual networking go out of this world. Some of the ways that you can step up your own virtual networking strategy with social media includes:

Best Social Media Sites

You do not need to work with every social media site in order to create some of the virtual networking connections that you want. But you do need to work with the right ones. Professionals who are willing to work with some of the best in social media sites will find that this is a great way to work through and reach the connections that they want on all levels. Some of the best options to choose when picking a good social media site include:

• YouTube: YouTube is a great visual social media site where you can interact with a lot of people. Share videos, webinars, and other important information that you would like to share with others. Make sure that you present high-quality videos that are certain to impress and do not sound the same as all the others. This will give you a lot of chances to interact with the viewers and you can lead them to your website or other options for connection.
• Instagram: Instagram is great for forming a connection through visuals and showcasing some of your work. If you work in an industry that values pictures and images, then you need to spend some time on Instagram to form some of your connections.
• Twitter: Short and sweet and to the point is the name of the game when it comes to Twitter. This is a great place to share some of your information in a small package to make sure that you are getting the best results to your connections.
• LinkedIn: This is a business social media site, a good one to form some of the bonds that you need with other likeminded professionals in the same industry. Look into the connections of those you already connect with, share useful information on the industry, and find other ways to connect with those who matter the most to you.

Connect Your Social Media To Your Invites

Any time you invite connections to a webinar, a time to meet, or anything else, take the time to attach your social media to this as well. They may not choose to use it, but it can provide you with a good way to get in connection with them and will allow them more time to search you out and learn more about you too.

You should only focus on a couple of social media sties at once. This will help save a lot of confusion and can keep the invites to a minimum. Three is usually pretty good unless you have a large reach and need more. Any emails or other options that you send out to others should have information about the social media you use to help out here.

Keep It Professional

No matter what you do with your social media, you need to make sure that you act in a professional matter all the time. No one wants to come to your profile to make a connection and then find out that you are unprofessional or that you say and do things that offend them. If you are using your social media as a way to reach others and form more business connections, then the page needs to be professional the whole time.

This means that it is time to clean up the social media page as much as possible. Have pictures that go along with the message that you want to share and posts that are relevant. Clean up your current social media site if it is not matching with the new message that you want to send to other people either. Little things can turn customers away from you and connections, so take the time to clean up the social media to make it look amazing.