Virtual Networking Success by peter heywood - HTML preview

Chapter 8: How To Get Found On Social Media And Other Content Marketing Sites?

One goal that you need to work towards when it comes to your social media presence is to make sure that other people are able to find you through searching. With the right tools, like an optimized bio and some good hashtags, you can have other find you and start that connection first. Some of the ways that you can make sure you are found on social media and other content marketing sites includes:

Use Relevant Hashtags

One of the first things that you should consider doing when it comes to your social media and content marketing sites is to use the right hashtag. This makes It easier for your connections to just type in the hashtag and find you. When you utilize a unique hashtag that is relevant to your industry, it can also help new connections find you when they search online.

Research some of the top hashtags in your industry and find ways to add them naturally into the posts and comments that you write on social media. This will help others to find you when they search for that information. Another option is to make a unique hashtag, one that is special to your business. You can always promote that later on and utilize that buzz to bring more connections into your site.

Optimize Your Bio

The next thing to work on is optimizing your bio. You need to have a strong bio that tells the reader who you are quickly and will not make it hard to learn who you are. You can add more than one line, but it also should not be a novel of information either. A few of the things that you can remember when creating the bio that you want on your content marketing and social media include:

1. Be consistent on all digital platforms. Choose a bio that works for all social media platforms and your website. Each one has their own limits on the characters that you can use, but try to be as consistent as. You can.
2. Be clear and concise: You will be limited on space that you can use on some social media, like Twitter and Instagram, while others allow more characters. No matter the amount of space you have, find ways to explain who you are with impactful and useful information.
3. Include the right keywords: You need to use some good keywords that will make the profile easier to search. You can include things like your primary skillsets, services, or even products in the bio to make it easier to search.

When you optimize your bio, it is easier to maintain consistency from one area to the next. And you will have the benefit of making it easier for your veiwers and connections to find you when they need to.

Engage With Other Accounts

It is not enough to just write a few posts and then ignore the social media in between these posts. That is one way to make it hard for your account to be found by others you wish to connect with. You need to be active on social media and interact with as many people as possible, without looking like spam, to help make yourself more visible.

The first interactions that you do need to be with those who come to the page and comment. When someone comments on a post, asks a question, or messages you, make sure that you respond back. This does not have to be instant so do not worry if you can’t be on the page all day long. But it does need to be done in a reasonable amount of time so the viewer feels like they are important.

You also need to interact with others who have similar interests with you. Follow and like other pages that are inspirational to you, that share a good message, or who are in the same industry as you. Then comment, provide advice, and otherwise interact with that page. This may get the owners of that page to comment or follow you back. But more importantly, this is a great way for the followers of that other page to see your information and perhaps make a jump over to being your follower as well.