Contents

101 Auction Secrets Revealed ........................................................... 1

Introduction....................................................................................................... 4
A Better Life....................................................................................................... 4
Why You Should Sell On eBay ............................................................................ 5
Auction Apprenticeship ...................................................................................... 6
Avoiding Online Auction Failure ......................................................................... 7
A Timeless and Stable Business Opportunity ..................................................... 7
Questions to Ask Yourself as You Begin ............................................................. 8
AuctionSecret $1: First Principle to Making Money With Auctions...................... 8
AuctionSecret $2: Best Products Around............................................................ 9
AuctionSecret $3: Goal of Owning Your Own Product .......................................10
AuctionSecret $4: Best Kinds of Product to Sell ................................................10
AuctionSecret $5: Short-Term Goals For New Sellers........................................11
AuctionSecret $6: Getting Started Accepting Payments ....................................11
AuctionSecret $7: Merchant Accounts, Do You Need Them?..............................12
AuctionSecret $8: Profitable Pain & Painless Profits .........................................13
AuctionSecret $9: Sell Everything Approach .....................................................14
AuctionSecret $10: Focused Selling Approach...................................................15
AuctionSecret $11: What Not To Sell ................................................................15
AuctionSecret $12: Strength of eBay ................................................................16
AuctionSecret $13: How Much Can I Get Out Of This?.......................................16
AuctionSecret $14: How To Price Your Items....................................................17
AuctionSecret $15: Set Your Auctions On Fire...................................................18
AuctionSecret $16: Pick a Populous Region for Free Exposure..........................19
AuctionSecret $17: Most Important Aspect of a Killer Descriptions ..................20
AuctionSecret $18: Make Your Description Complete........................................20
AuctionSecret $19: Did You Just Gouge Me? .....................................................21
AuctionSecret $20: Use Key Words in Titles To Increase Traffic .......................22
AuctionSecret $21: Avoid This Costly Mistake… ................................................22
AuctionSecret $22: What’s In a Name?.............................................................23
AuctionSecret $23: Readability Rules ...............................................................24
AuctionSecret $24: 9 Customer Service Rules...................................................25
AuctionSecret $25: Always Answer a Customer Email ......................................26
AuctionSecret $26: Spit-Fire Email Templates ..................................................27
AuctionSecret $27: Using Other Auction Sites...................................................28
AuctionSecret $28: Notorious Buyer Archetypes ...............................................28
AuctionSecret $29: Final Value Fee Refund.......................................................29
AuctionSecret $30: What Customers Want After an Auction .............................30
AuctionSecret $31: Quick-Selling Hot Items .....................................................30
AuctionSecret $32: Thomas Register ................................................................31
AuctionSecret $33: Products To Sell at No Cost ................................................31
AuctionSecret $34: Create Your Own CD or DVD ...............................................32
AuctionSecret $35: An Easy Money-Maker On eBay ..........................................33
AuctionSecret $36: Build a Post Auction Email CD - Catalogue..........................33
AuctionSecret $37: Create Your Own eBooks....................................................34
AuctionSecret $38: Putting a Photo Into Your Ad… ..........................................34
AuctionSecret $39: Searching for a Good Used Camera ....................................35
AuctionSecret $40: Editing Your Pictures..........................................................35
AuctionSecret $41: Crunching Your Graphics ....................................................36
AuctionSecret $42: Free Web-Hosts..................................................................36
AuctionSecret $43: Ftp Programs......................................................................37
AuctionSecret $44: Free Image Hosts ...............................................................37
AuctionSecret $45: HTML You Need To Know....................................................38

AuctionSecret $46: Master Basic HTML In 1 Hour .............................................38
AuctionSecret $47: How To Put an Attractive Background in Your Ad...............39
AuctionSecret $48: Play it Again Sam, Play that Funky Beat .............................40
AuctionSecret $49: How To Use eBay Auctions As Traffic Generators ...............41
AuctionSecret $50: Another Traffic Generating Tip ...........................................41
AuctionSecret $51: Buyers Want Professional Sellers.......................................42
AuctionSecret $52: Local Pawn Shops...............................................................42
AuctionSecret $53: Select a Niche That is Right for You ...................................43
AuctionSecret $54: Shoulder Every Ounce of Risk in the Transaction ...............44
AuctionSecret $55: Vision- The Backbone of Your Business..............................44
AuctionSecret $56: Order in Your Business.......................................................45
AuctionSecret $57: Serve Your Customer With a Passion .................................45
AuctionSecret $58: Become An Expert In Your Field .........................................46
AuctionSecret $59: Credibility, Key Factor in Selling.........................................47
AuctionSecret $60: Harness the Power of Technology ......................................47
AuctionSecret $61: Maximize Gains, Minimize Waste........................................48
AuctionSecret $62: Your Automated Online Salesman ......................................48
AuctionSecret $63: Increase Your Products Value With Bonuses ......................49
AuctionSecret $64: Perseverance Will See You Through Anything ....................50
AuctionSecret $65: Online Auctions- An Engine For Success .............................50
AuctionSecret $66: Make Your Listing Standout................................................51
AuctionSecret $67: Using an Email Signature ...................................................51
AuctionSecret $68: Dutch Auctions ...................................................................53
AuctionSecret $69: Spammer Jammers.............................................................53
AuctionSecret $70: Avoiding Bounced Checks...................................................54
AuctionSecret $71: Quickest Way To Get Negative Feedback............................54
AuctionSecret $72: Buyer Lives Out Of The Country..........................................55
AuctionSecret $73: How Much To Charge For Shipping? ...................................55
AuctionSecret $74: Insurance Tips ...................................................................56
AuctionSecret $75: Packing Tips .......................................................................56
AuctionSecret $76: My eBay Page .....................................................................58
AuctionSecret $77: Using a Newsletter Boost ...................................................58
AuctionSecret $78: Collecting Email Addresses.................................................59
AuctionSecret $79: Where to Get Forms to Collect Email Addresses .................59
AuctionSecret $80: Getting Leverage By Testing Ads........................................60
AuctionSecret $81: Harness the Power of Search Engines ................................61
AuctionSecret $82: Backup Your Data ...............................................................61
AuctionSecret $83: Tax Tips..............................................................................62
AuctionSecret $84: Save Time At The Post Office..............................................63
AuctionSecret $85: When To Ship Your Item ....................................................63
AuctionSecret $86: Auction Database ...............................................................64
AuctionSecret $87: Narrow Yourself .................................................................64
AuctionSecret $88: Stopping Auctions Gone Bad ..............................................64
AuctionSecret $89: Taming Information Overload ............................................65
AuctionSecret $90: Selling and Buying By Consignment ...................................66
AuctionSecret $91: The Importance of Good Feedback .....................................66
AuctionSecret $92: Leaving Feedback ...............................................................67
AuctionSecret $93: Learn From the Best ...........................................................67
AuctionSecret $94: Not All Negatives Created Equal .........................................68
AuctionSecret $95: Boost Your Profits By 35% Per Sale... ................................69
AuctionSecret $96: Real Way to Boost Your Profits...........................................70
AuctionSecret $97: A Shortcut For Item Descriptions .......................................70
AuctionSecret $98: Price Auctions Low To Build A Crowd… ..............................71
AuctionSecret $99: Mister Lister .......................................................................72
AuctionSecret $100: EBay Is Bugging Out! .......................................................72
AuctionSecret $101: Auction Ad’s Arch-Nemesis ..............................................73
Email Support, Newsletter and Forum...............................................................74
Lifetime Free Upgrades .....................................................................................74
101 Auction Secrets Product Reprint Rights......................................................75

Introduction

 

Welcome…

 

How would you like to earn a couple a hundred extra dollars a week on top of what you already make? Or possib ly more…

 

You may be like me and want to break away from the hassle of 9-5 routine.

Selling on eBay is a wonderful way for beginners to make money online, the best for most. Not to mention the learning opportunity of a lifetime. I’ m going to give you some tips you need to know to excel at earning an income with auctions.

In no time, if you keep at it with some help, you’ll have this mastered.

 

The main ingredie nts you need to become a good seller are…

 

DURATION & PERSERVERANCE

 

(And so m e good advice of course.)

 

Once you start, keep plugging away because it’s not a walk in the park. Time and experience will tilt everything in your favor.

 

A Better Life

 

My career selling began on a cool autumn day on eBay over 3 years ago. Back then I mostly sold whatever I could get my hands on…

Now I do a lot of selling through my o wn websites, but still like to run a few auctions from time to time.
I had no experiences at business starting out, no college degree, no worldly recognition, none of the green stuff- just curiosity and a desire to make the green stuff

And most importantly: a desire for something better. Which is what all this to-do is about.

 

During a 3-yea r period I earned substantial profits several different ways:

 

• Selling everything of value of my own…

 

• Buying items loca lly and online to resell

 

• Selling by consignment; or Other Peoples Property

 

• Creating and selling my own info-products.

 

• Using auctions to gather leads and promote my Website…

 

• Helping pawnshops sell their goods

 

And any other creative way of using online auctions I could think of…

In 101 Auction Secrets Revealed, we want to touch on them all- but I want to bring your attention to creating your own product. It has the most potential by far.

I’ve made $1000’s month in and month out in the past just selling simple information items I’ve made…

 

Online auctions are a great stepping stone to success; once you learn to sell using them, you can come back them time and again.

 

And, you can easily expand this type of business to the web

 

Why You Should Sell On eBay

 

Do you wonder if this business is the right one for you?

 

It’s the perfect part-time no-pressure moneyma king hobby…

 

Boredom is one thing you won’t have to worry about. Consider some key benefits of running this type of business:

• You can work from the comfort of your own home... no driving back and forth to earn a paycheck - no irritating coworkers and no overbear ing boss. You are your the boss .

• No lazy employees this is one of those rare businesses that is best done solo, thus saving you a lot of money.

• You can work the hours you want… sleep until 7 P.M. or go to bed at 7 A.M. - it really doesn ’t matter as long as you get the job done.

• Your overhead and startup cost is extremely low It costs next to nothing to get the ball rolling and it costs relatively little to keep it rolling.

The list goes on and on…

 

Auction Apprenticeship

But, like any other profession you have to start at the beginning, and that’s the time when it’s roughest - there’s a lot to learn if you want to get good.

Prepare to serve your apprenticeship… this is a time when every blunder and drop of fortune is instruct ive

 

And you don’t have to worry about losing your shirt.

 

Avoiding Online Auction Failure

 

So, becoming insanely rich from the solace of your home office sounds wonderful, doesn ’t it?

 

Truth is most people fail to make any substantial profits when running an online business.

 

Many people try, hit some turbulence and give up.

 

Others don’t try or treat it as little more than a hobby…

 

In order to be successful you need to arm yourself with a positive mindset to turn mistakes to your advantage.

 

You have to work hard at finding what works and expect some rough spots until you get things ironed out.

 

Then you can cruise

More than anything, this is not a get-rich quick scheme... it is a viable moneymaking opportunity for any person regard less of thei r station in life to take advantage of.

A Timeless and Stable Business Opportunity

 

As long as the Internet exists (it’s going to be around until the sun evaporates the earth), and as long as people buy things--

 

You can bet your bottom dollar that online auctions will be an income opportun ity.

 

Someone is always going to capitali ze on them, might as well be you.

Even if eBay makes the trend towards acco mmodating larger business - someone is going to step in the vacuum that only small sellers can fill.

Questions to Ask Yourself as You Begin

 

Here are some good questions to ask your self as you begin to put together your strategy for success:

 

• What are my strengths, interests, or other assets?

 

• Where is my niche market can I serve on eBay?

 

• Who are my ideal customers?

 

• What other revenue streams can I find to complement this one?

 

• What type of product do I want to sell?

 

• Where am I going to get my product?

 

• What do I want from online auctions?

 

Granted, these aren’t the easiest questions in the world to answer especial ly if you’re new to all this.

 

They will come up eventual ly - and recur frequently.

 

AuctionSecret $1: First Principle to Making Money With Auctions

 

Pivotal princip le of making money with auctions:

 

Don’t p urchase any inventory unless you know that you can get your money back selling it.

It sounds like commonsense… it is, but there’s no limits to how good you can get at it; and the better you are, the more money you make. Refine your expert ise of buying lo w and selling high to the ‘nth degree - develop a reflex and 6^th sense for finding the deal that turns a profit.

Become a master at steering clear of the bad deal…

 

AuctionSecret $2: Best Products Around

 

Nothing is more integral to your success with auctions than good research…

 

You’re goal is to uncover a source that few know about.

 

Find the best items to sell and start tracking them down.

 

Some items are consistent ly “Hot”, designated by a flaming torch on eBay and various other symbols elsewhere.

 

Wouldn’t it be great if you could see some of these items firsthand?

 

You can, visit this link:

 

http://list ings.ebay.com/aw/l istings/list/featured/index.html

 

And scan around. Look for a text link called, “going, going, gone...”

 

Some of the absolute best items on the Internet are revealed right before your eyes - view the listings and find out what people want.

This also gives you a quick glance into any current consumer trends. Use this info to help you determine the kind of products you’d like to sell...

Remember look for the flaming torch. 30 or more is a good; very few make it this high. When you find a Dutch auction with this many bids, pay special attention.

People really want this item. And you should really want to sell it.

 

AuctionSecret $3: Goal of Owning Your Own Product

 

Your goal should be: to own your own unique and successful product.

 

Something you have complete control over, something you spin out of your own creativity. This isn’t easy, but it’s well worth your efforts.

Unfortunately, this is far from being the case starting out. You sell something others own. Meaning your profit is always much less than what it could be.

When you cut out the middlemen, profit comes much easier.

 

AuctionSecret $4: Best Kinds of Product to Sell

 

The less cumbersome the fulfillment process the better.

 

Anything that you can have drop-shipped is a good candidate.

 

Informat ion products, i.e. CD’s, software, books and ebooks have the best potential online - but you need to be the maker.

 

Profit margins are high since they are easily reproduc ible.

 

Second, fulfillment costs are nil.

I must warn you: competit ion is fierce selling information products on eBay - you can make money doing it, but their virtue is that it’s a stepping stone away from auctions.

I strictly sold information CD’s for over a year. As I learned about Internet publi shing I began to slowly break away from online auctions. Internet auctions are a great way for you to learn the ropes of marketing and business

AuctionSecret $5: Short-Term Goals For New Sellers

 

If you’re new on eBay , then concentrate on these 4 EASY short-term goals:

 

Get experience selling some items from around your house. It’s a confidence builder and crucial experience.

Acquire some other items for resell from different sources such as family, friends, flea markets, online venues and so on. This helps you develop research skill in locating auctionable products.

Obtain 50 positive feedbacks to get a gold star. People start to trust you and bid more. This gives you Dutch auction access. Strive to keep your feedback slate clean...

And find a niche you have a passion for. Take some time to think this one over. It’s important to make certain it’s the direction you want to go in advance...

 

AuctionSecret $6: Getting Started Accepting Payments

 

High percentages of auction goers pay immed iately. Convenient payment methods exist for you to exploit.

 

Let's focus with selling on eBay - it's the only one that matters to most folks...

 

Here's what you'll need to have:

 

• Checking/Savings Account

 

• Paypal Account

 

• Driver's License (for i.d. verify if you choose to do it)

 

• eBay Account

 

If you have this, then you can accept these essential pay types that hook right up to your bank account:

 

• PayPal

 

• eBay BillPoint

 

• eBay Electron ic Checks

 

If you have a feedback less than 10 you may want to get i.d. verified for $5. This allows you to accept popular "Buy Now" payments.

 

Almost ALL pay ments are paid with these methods - funds go right to your account.

 

You can actually have money streaming in just a few short days of your first auction, depend ing on auction duration.

 

AuctionSecret $7: Merchant Accounts, Do You Need Them?

 

If you plan on doing business a good deal of business via a website, then the answer is yes.

 

Otherwise, you can get by without them.

 

Remember, auctions are just a really great form of getting customers, a popular venue amongst many others.

 

If you plan on expanding and beco ming successful, you must have them, here’s why:

 

ƒ You can process a customer’s credit card manually.

 

ƒ You can take orders over the phone. The person can call in their information.

 

ƒ You get a huge boost in credibility. People trust you morethis results in more post auction sales.

 

ƒ You can process orders automatical ly and securely on your Website. This is the biggest reason long -term.

 

ƒ You can take advantage of sales that other sellers miss. That means more money for you, but...