You’ll probably find it worth printing off a ‘receipt’ from eBay – the confirmation of payment page – and putting it in the envelope. If you want to make your customers feel even better about having ordered from you, you can also include a compliments slip, featuring your logo, your website address and a message like ‘Thank you for your order. Please contact me if there are any problems. [Your name].’
Always remember: the more they like what they get, the more likely they are to come back and order again from you in the future.In the next email, we’ll look at exactly that, using a strategy you might not have considered. You can make backend sales over and over again, simply by emailing buyers with good offers for things you think they’re going to need. See you there.