Featured Plus. This upgrade will show your item at the top of the page in the search results, with the ‘featured items’, for the duration of your listing. It will also be shown in the featured items list seen by people who browse by category. This is easily the best upgrade you can buy, and will easily pay for itself twice over with an item that’s worth more than about $100 and getting a decent number of bids. Cost: $19.95.
Gallery Featured. This will show your item first when someone chooses to view items using the ‘Picture Gallery’ view. Few people ever use this view, but it might be useful for some kinds of items. Cost: $19.95.
Home Page Featured. This is the ultimate in listing upgrades, but its value is questionable, especially given the small space featured items are actually given on the home page. If you think you could pull a lot of buyers into your auction with nothing but the first four or five words of your title, go for it. Really, you have to get yourself on the home page at least once in your eBay life, don’t you? Cost: $39.95.
Instead of going to expense to get new buyers through the listings, perhaps you should talk to your existing ones and create some new sales opportunities that way? If you’d like to know how, be sure to read the next email.
Creating eBay Selling Opportunities by Communicating with Your Buyer.One thing many eBay sellers neglect is to actually communicate with their buyers – not with some automated ‘suggestion’ system, but with actual person-to-person contact. If you can be friendly and sound nice, then you can make them think you’re doing them a favour while you make a few extra sales.