Friggin' Idiot's Guide to Buying and Selling on eBay by Chad Wyatt - HTML preview

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I’m Back! How Do I Turn the Store on Again?

Click: My eBay, Manage Your Store, Change vacation settings, Turn vacation settings off, Save Settings. Everything will now go back to normal. You might want to send out a newsletter at this point, to let your buyers know you’re back.
Here’s another little headache that could get you into some trouble: eBay’s ‘VeRO’ program for copyright holders. I’ll show you how to avoid falling foul of it in the next email.

Understanding eBay's VeRO Program.

 

‘VeRO’? What on Earth is that? Well, it’s a very scary eBay program that can get your auctions shut down, that’s what it is.

VeRO stands for ‘Verified Rights Owner’. It is the eBay policy that deals with complaints about your auctions from companies who own copyrights, patents or trademarks on the items you are selling. Unfortunately, it is often abused to remove items from eBay that are perfectly legitimate to resell, simply because the copyright owner doesn’t want people getting their hands on them.

If the copyright of something you’re selling is owned by one of eBay’s 5,000 verified rights owners, be prepared for trouble. eBay have given these companies the right to remove any auction from eBay that they see fit, and, say eBay, “eBay cannot require the rights owner to provide you with the exact reason of the request to remove your listing”. Worse, eBay may even suspend your account, or give your real-world contact details to the company in question.