Here is my opinion of your most profitable way of going about marketing your informational products on CD ROMs. Once you have all your eBooks categorized into your different subjects and have made them into a package deal to put on your CD.
I greatly recommend dealing only with info products with resell rights as you will find these will bring you greater profits. If you are in need of some eBook with resale rights please visit our website http://www.bestebookz.com as we offer a package of over 50 free eBooks all with resell rights as well as an entire eBay store and everything you need for a low $19.99 a month. You also receive 3-5 free eBooks a month also with resell rights to keep your information business going!
I would then add some type of bonus on your CD. This Bonus should be a free eBook as well as a sales ad with a download link for an eBook of a higher value. I would choose something like a $49.99 eBook not to much not to cheap. (A money maker) Make sure your free Bonus eBook is that of some value so they will see you have a good product. Your free bonus eBook could also be a portion of the main product you are trying to upsell. They will read this and then want the rest so be temped on buying your up sale product as well.
Make sure you put your CD on auto start which is not a hard feature to do so that once your buyer puts your CD in their computer it will automatically start up. Your customers will find this to be a nice feature and will like it for ease of use.
Video’s and Audio’s is also a great marketing tool and I would add at least one audio to my CD explaining my product I’m trying to up sell. Video’s and audios can easily be made with your computer or can be got from eBooks with resell rights at which also have audio’s or video’s. There are also recording programs you can download that will record your computer screen and what you’re doing. This means you can just type something up on notepad on how you have a great product to sell and a website to go to and record the notepad file as well as you visiting the website and clicking to buy it now or listen to an audio or video and use that. (Just a thought)
If you have a website or an eBay store also some things I greatly recommend, write your own eBook. EBooks are easy to write and can be sold for any price. Write an eBook on the products on your CD and how you have used them to your advantage. Put in links to your eBay store, website, or sales ad where people can buy other products from you. Make your eBook with resale rights so your customers can retrieve you more customers since your links are in that eBook and you gave resale rights. This means every sale you make on eBay you will profit from that but could also profit from up sale products you have and also profit with residual income which I will soon get into. Sell, sell, and sell. Make your product sell other products which sell other product this of course means more MONEY!
If you don’t have a website or an eBay store you can also put a folder on your CD with affiliate links to any related products you are an affiliate of. Use this CD as a source of marketing other products as well. EBay may stop us from selling digitally download products but they can’t stop us from selling an informational CD which is a physical product with a few of our links in there somewhere to market our business. Is that not what all businesses do anyway (at least all that I know)
Now for an even bigger opportunity to make money add a related subscription product to your CD for residual income!!!!! Have something only like $10 or $20 so people will be interested in it, it won’t cost you a thing. Does this by supplying them with a newsletter with a number of eBooks with resell rights for download or something like that? You can either send the eBooks to their email or send them a link where they can download your eBooks. This can all be done autobot and to please your customers do a little research and get decent eBooks also related to your subject. You could also have your CD set up to be a trial version and have so many days to purchase your full program.
After you’re done with your CD and your satisfied with it TEST it, TEST it, TEST it, you don’t want an unhappy customer! The new eBay policy change is a huge opportunity and I would not pass this up.