It's now time to start listing your eBooks. If you have a collection of eBooks, that’s great. If not, search for resellable eBooks that other sellers are selling. Buy some, and resell them. Keep doing this to add to your collection.
If you are using Blackthorne, and need any help using this program, I suggest that you visit eBay's live chat in order to familiarize yourself with this tool. Of course there are also many other listing tools you can use besides SAP as well, such as the free Turbo Lister, if you're not comfortable with paying the extra cost for the more feature-rich Blackthorne.
Selling tip: Make sure your item title grabs the customers' attentions. Use descriptive words that will stand out and get the customers to become curious. Take a look at these two item titles:
Guide on how to trade stocks
or:
Get rich trading stock-all the amazing secrets revealed
Which one of these item title grabbed your attention more? Of course, the second item title grabbed your attention more because of the descriptive words it use: Get Rich; Amazing Secrets Revealed. These are the words that pull your customers' attentions. Make sure your item title is catchy enough to grab the customer's attention. Using all capital letters in your item title, which I do, will also get your item to become more noticeable. You can choose to do all caps or use caps on the specific catchy decriptive words, for example:
GET RICH TRADING STOCK-ALL THE AMAZING SECRETS REVEALED
or:
Get RICH trading stock-all the AMAZING SECRETS revealed
Some good descriptive words to consider using for your item titles:
eBay allows you to have up to 55 characters in your item title. Make sure you take advantage of all 55 characters. If you are not using up all 55 characters in your item title, then go back and try again. You can always find words to fit in your item title. Add in another one of the above descriptive words to your item title can never be a bad idea. Also, another good way to make your item stand out is to make character borders around it. For example, which of these is more likely to grab the customers' attention:
Guide on how to trade stocks
or
~*~*~*~*~*~*~Guide on how to trade stocks~*~*~*~*~*~*~
Of course, the one with the border ~*~* should do a better job of grabbing your attention.
Having trouble finding the best category to list your items in? Click here for an awesome utility that will allow you to see what category is best to list your eBooks under. Not sure where to list a Magic Secrets eBook under? Type in the word "magic" in the search box and hit search for a list of suggestions.
Add commonly-searched keywords into your item title. I once sold a CD on how to fix and speed up your computer. It received almost no views. What I did next was changed the title to How to Speed Up your Microsoft Windows PC Computer. It suddenly received a ton of hits since the words Microsoft Windows are frequently-searched keywords. Sales began to soar on this eBook. It is very important that you add at least 1 commonly-searched keyword to your item title to increase the number of potential buyers viewing your listings.
Click here for a tool that will help you find good keywords to add to your item title. For example, if you're selling an eBook on How to Build and Upgrade your Computer, type in the word Computer into the search box for a list of keyword suggestions to add to your item title. By doing this, you'll probably realize that an item title such as How to Build and Upgrade your Laptop or Desktop Computer would certainly generate more views.
A good way to look for pictures to accompany your listings would be by going to images.google.com and search for pictures here. For example, if you're trying to look for a picture to add to a Blackjack Secrets eBook, go there and search for Blackjack and choose a picture from the search results that you think would be a good addition to your listing. I would recommend that you have a different picture for each eBook to prevent your listings from looking bland and boring.
One important thing to note is that you must always put a message inside your item description to let eBay know that you are the authorized reseller of the eBook you sell, that your item is in the public domain, and that the listing complies with all eBay regulations. Here is the message that I put for all my eBook listings:
Attention eBay - This listing complies with all eBay rules and regulations. The item is in the public domain. I am the copyright holder&master reseller of the product I sell. Proof of resell rights is available upon request. No trademarks, copyrights. or ebay rules have been violated in this listing. This product fully conforms with eBay compilation and international media policy and downloadable media policy.
If you do not have a similar message such as this, your listing may be ended by eBay because they are led to believe that the item you're selling is copyrighted (which they are not since all of my eBooks I sell are resellable). Please don't forget to put such a message in your item description. Many eBook sellers have learned this lesson the hard way.
I list all of my items at 7 day durations. I think that's the ideal duration for all eBooks. I would strongly advise against listing your e-Books for any durations less than 5 days.
In my experience, Sunday nights are the best for eBook sales. I usually get more sales on Sundays than any other day of the week. Try to time your items to end on a Sunday night. Also, keep in mind that your items will sell more when they are about to end as opposed to when there's still 4 days left before ending, even with buy-it-now listings.
Make sure that you choose the option to ship worldwide
. This is important
because you don't want to limit your customer base to just your domestic country.
There's no extra charges to deliver eBooks to a buyer who lives half the world away, so why not? Make sure you know how to set this option in your listing tool.
I would suggest that you list items in single quantities. The reason for this is because it encourages the buyer to buy your item before someone else does it. If you list them as multiple quantities, it promotes the "if I don't buy it now I can buy it later" buying behavior which can considerably affect your sales. Note: for your store listings, however, you should make them multiple quantity listings. I put down a quantity of over 5000 for all of my store items. Store items cost only $.02 to list.
I accept Paypal, personal checks, money orders, and even cash for all my eBooks. Accepting Paypal is a must. You may or may not want to accept mail payments, but if you do, you will generate a little bit more sales. But of course, accepting mail payments mean that you will have some manual work to do since you will have to send the eBooks out to your buyers yourself when you receive payments in the mail as opposed to having an automated system to do it for you. So it's totally up to you if you want to accept mail payments or not, but accepting Paypal is a must.
And that's it! Submit your listings to eBay. Apply the same steps for all eBooks you want to sell. The more items you list, the more you will sell.
It is also very wise to list your items multiple times because it gives your items more visibility to your buyers. List each eBook multiple times, each with a different title. For example, I always have 2 martial arts eBooks up for listing. One reads:
LEARN FROM FIVE 5 MARTIAL ARTS EBOOKS-BRUCE LEE-KARATE!
and the other one reads:
THE ULTIMATE MARTIAL ARTS GUIDE-LEARN FROM BRUCE LEE!
Many sellers list an item as many as 5 times each simultaneously. Just keep in mind that the more you list, the more you'll sell. Don't just limit your listings to just 1, especially for the ones that sell well.
Once a buyer makes a purchase, make sure to resell your item again. If you do not sell an item, relist it. You do get an insertion fee refund on your relist if you sell it the second time around. Make sure that you always have all of your eBooks available to buyers at all time in order to maximize profits. Selling Manager Pro will allow you to set up automatic relist of unsold items. However, if an item sells, there is no way to set up Selling Manager Pro, or any other program for that matter, to automatically relist a sold item. What I do is at the end of each day, I spend a few minutes to relist all my unsold items and resell all of my sold items using the Blackthorne listing tool. The key to success in sales is number. The more you list, the more you will sell.