Chapter Twenty
Technology lures women
Do women care about technology in their cars? Yes, say manufacturers, and they're banking on new technology and safety features along with a healthy dose of style to appeal to women car buyers.
What is crazy to me, is because this is such a male dominated world and most men are clueless to what we, the woman, want… they still think we want the extras in order to buy a car!!
Back in the day if a car had a mirror visor, that was the first thing a salesman would show me when I went to buy a car. REALLY?! Really.
The Ford marketing survey found that women buy 45 to 50 percent of all new cars and influence up to 80 percent of all automotive purchases. GO FEMALE POWER!! However, the men still don’t get it. UGH!!! Yes, we love the backup cameras, airbags, tale lift technology…but so do the men.
Woman want the SAME THING as men, a trust" worthy, drivable car that doesn't need a thousand dollars to fix " I want my mechanic to be able to open the hood and be able to fix the darn thing…without having to go to Stanford to know where the fuse box is!!!
This is the problem with all the "new" cars out there. The more dazzle, the more problems they give us. PERIOD.
If the video goes out in the back…that means an electrical issue; which means it is not just the video that has to be fixed. So those 6/9 months of peaceful bliss with the kids in the back watching Disney " now turns into an $800.00 car repair bill.
So as I write this " is there anything we can do about this?! No, and H#LL NO!! We can’t seem to make any man understand us, the woman. Through the ages, men have been the ones to take care of the female…Killed the dragon kind of thing. But now " we kill our own dragons and a lot of women bring home the dragon to cook, and take care of the men. I guess until we get a female who owns a car manufacturing company " the female race will just have to keep on enduring and adapting as we continue to do now.
As the men say: "It is what it is!"
Diane Ray
“Keep your dreams alive: Hit the snooze button.”