As these junior staff move their way through your checklists and up your leveling system, encourage and praise them.
Build their personal brands and give credit where it's due, publicly where possible.
The sum of the personal branding efforts of your teammates is your content marketing at the company level.
Then it's not about you, unless you mistakenly named the company after you-- change it, if you've made that mistake.
At this point, you've gone through the steps to grow your business versus being another employee working in your business.
And I think you'll find that developing others is more rewarding than trying to micromanage every bit yourself.
You'll have to be patient and tolerate some level of work that is worse than what you'd do personally.
But if you have rapid iteration, mistakes are small and adjustments are quick.
We call this "trial and error" process MAA for Metrics>Analysis>Action, and it's fundamental to marketing.
If your training content is solid, you'll have produced checklists for execution.
These checklists repeated at scale create opportunities for automation-- so you'd build or hire this out.
And when you've got a repeatable process, you have effectively a franchise, with you as the first franchisee.
Master Agency Management | page 13
You're blazing the path for others to follow, so they can learn in your footsteps, do according to your checklists, and teach others who are a couple levels below them. We call this LDT for Learn>Do>Teach: If you find these principles powerful, check out all 9 of them and how they fit together.
Master Agency Management | page 14
The 3S Model
