Become Digital Marketing Expert by ICA Eduskills - HTML preview

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Economically Beneficial

Ecommerce is economically beneficial in the sense that it does not need any big investment on infrastructure development, setting up stores and other common necessities of traditional trading to make the transactions. The only need is building a good website and having a sound customer service.

Now that we have much better understanding of the gains from Ecommerce, let also have a look on its loopholes i.e. the possible pains associated with Ecommerce.

Security

One of the challenges every company face in Ecommerce is to convince their customers about the safety issues regarding the process of online payments. Not all the customers are efficient in online transactions and sometimes these customers can be tricked by fraudulent organizations using the name of the popular brands. So, it is mandatory for the customers to double check the website and brand before making an online purchase.