Social media have started to function as an important tool in digital marketing campaigns in recent years. The new focus is though in paid social media marketing that has emerged strongly and complementing well with the organic social media campaigns. Thus, in the present competitive market scenario, Business-to-Business or B2B marketers have to function as a marketer with a revolutionary vision having in depth knowledge and experience in both paid and organic social media campaigns.
Even a few years back, it was not so impossible to create considerable social engagement and movement through organic route, especially on Facebook. However, this seems quite impossible to achieve in today’s scenario and no brand rely heavily only on organic social media anymore.
In reality, the brand marketers are observing a sharp drop on their organic reach that often went down almost to 1% of their total fan base. This is mainly because of the new “pay-to-play” approach from Facebook that have its own secret PageRank algorithm to promote paid campaigns over organic engagement.
Therefore, advertising through paid social media has emerged as an essential need for B2B social media marketing to address the issue of decreased organic visibility.
