Most importantly, it is the most convenient and cost effective method of marketing. At minimal cost, it reaches the maximum bandwidth simply because of the global nature of the internet and web based services upon which digital marketing is hinged.
With businesses going digital Worldwide across the many forms of SEO, ecommerce, content marketing and social media, it is essential to make the World feel your business presence. For women entrepreneurs, considering they juggle multiple roles in society, Digital Marketing is the most fool proof method of making sure that a buzz is created for work and more.
Here are 5 ways how women entrepreneurs can use Digital Marketing to their advantage:
3. Going Digitally Friendly: If you are a lady entrepreneur, tap into the networks of women who would be supportive of your endeavors. An easy way to do it is to make your website both user friendly in general and women friendly in specific. Upload content which gives your online visitor a great visual feel as well as a pretty good deal – light pastel colors which soothe the visitor, seasonal promos, great market deals, life hacks are a great way to get the buzz going among women. Remember women talk to one another and have a host of women centric spaces they inhabit and exchange notes in. With these Digital Marketing overtures, your business would inhabit that space too!
4. Be Accessible: As women, one is brought up to be socially adept. Use this to your advantage in Digital Marketing as you make your business presence felt in social media across popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Google plus etc. Gain a following and post updates. In this way keep current clients entertained and gain new followers! Engage with everyone as they get to know you and your growth is guaranteed. It is after all people who make businesses succeed. And Social Media is a great way of getting these people on board.
5. The Marketing Genius: Women understand markets – the world wide fondness for shopping among women is proof of that. To translate the real life marketing genius in you and nurture it to further growth, you must look at building a top quality SEO or Search Engine Optimization as it is called. An SEO is sure to send regular traffic and visitors and the process soon will get organic with you having to do little or nothing except updating on your work from time to time.
6. Blog: Blog in Digital Marketing is what regular advertisements and columns in real life newspapers. It can feature business updates, announcements, articles, trends and much more keeping you in the eye of those who already follow you and encouraging others who are looking for inspiration to find you. Channeling your marketing genius, boosting from your accessibility on social media and going digitally friendly with a touch of some great SEO measures, this is a sure shot way to attract footfalls into your business.
7. Vlog: Vlog is the next big thing in Video and Digital Marketing. Essentially a blog but in Video format, it is a cost effective advertisement or short film of sorts which can be on your work, or a related video bit which promotes your brand. You can upload them on your own website through various video sharing platforms or independently maintain a channel which gathers its own followers. Given that Digital Marketing takes off in an online space, this is infinitely less expensive than any other media promotion.
Digital Marketing is inexpensive, easy and reaps better benefits. Here are some definite To Dos:
Network across the World Wide Web or simply put the Internet and engage with other entrepreneurs and their enterprises through LinkedIn and other business line forums.
This will not only help you generate and increase the knowledge base regarding the technicalities of your business but also make you visible to them, opening the doors to referrals and networking. Gradually this shall significantly increase your client base as referrals will snowball.
Local business directories are picked by global search engines. Most of these business directories are free and a registration of your website on it is sure to be picked up by multitudes of people who are looking for the specific product and service or something related.
Email marketing is one of the go-tos of digital marketing. In the world of digital marketing not only can you send an email directly into the inbox of your clients or those you wish to have as clients, but you can also track whether or not they open the email, their related searches and clicks on the email links. This helps you better word your emails and sometimes even personalize them to elicit interest from the specific person/group.
In the world of digital marketing, there is the niche area of paid advertisements. At a much lower rate than regular media advertisements and a far better reach, paid advertisements online can be a video that is automatically played before each live streaming on download on various websites such as YouTube, Vimeo and more or as little boxes of advertisements on social media, the search engine or as pop ups to certain websites that attract a lot of footfall.
Simply put, a paid advertisement is a way of getting your word out there. In the world of Digital Marketing which has a greater reach than any media ever invented.
Mobile use is rampant across all ages today. As a woman in business, this is a great window of opportunity for you to take your business to a client. An app created for mobile use, downloadable by the client gives you your own store in the digital world on everybody’s touchscreen waiting to open it up for the entire sundry.
All said and done, for women in business, digital marketing is a great way to publicize, monitor publicity and evaluate both product and marketing strategies on the go while juggling all the roles that women have in the family and societal setting,
No matter what you are in the middle of, digital marketing has your back! Now never say No to a business opportunity because you are not sure if you can make the time. With the above and more avenues in digital marketing you will soon find the business generating revenue and more businesses in no time.
Posted:Fri, 16 Oct 2015 11:10:15 +0000
The major Festive Season in India is almost upon us. With the upbeat moods comes the period which registers record breaking sales in all consumer sectors be it regular Consumer goods or Consumer durables. Previously we used to be awed by the amazing offers that the mega stores used to provide, and nudge to buy just one more item. But with the digital age the shopping habits might have changed significantly for the consumers but the principles of Sales are eerily similar but on steroids.
The ECommerce and Marketplace Websites are now the stores of choice for the people. Their availability at the Consumer’s fingertip through Apps ormouse points makes them easily accessible and time efficient.But even in the online space there is a lot of competition among the sellers. The competition is to give the consumers the best possible deals and register maximum amount of transactions.
A report says that Consumers are expected to splurge around Rs. 45,000 crores Online shopping this Festive season. With 30 – 40% of yearly etailing happening during the festive season,giants like Flipkart and Amazonare spearheading the competition but smaller players are also not ready to be left behind. The lesser prominent brands like Limeroad and Pepperfry are also in competition and are trying to build up credibility, awareness and sales in this Deal Zone.
Notable statistics relating big bang sale during festive season by Ecommerce players are:
The Brands have realized the value of balanced approach when it comes to Advertisement. With traditional media like Newspapers, Television and Hoarding Ads, The brands have invested heavily on Google Ads and Social Media Campaigns. Also an unique way by which the platforms are leveraging traffic is with their Apps where they are showing real-time updates of the great new deals. With more than 60% of the total demand coming from Tier II and Tier III cities, The E-tailers are expecting a booming Festive season.
Let us look at a few of the more prominent players and how they marketed themselves in this Mega game of Offers: