by Dennis
People talk about content marketing and how you need “great content”. But how, exactly, does one create “great content”, especially with limited resources, and often in competitive and unsexy industries?What works for a professional sports team, car dealership, or celebrity might not work for you, any more likely that their clothes would fit youor that you’d heal from taking the same medication someone else has.Outsourcing “content marketing” to a third party is just as bad...