Content Marketing Decoded: A Complete How to Content Marketing Guide for Your Business or Brand

Content Marketing Decoded: A Complete How to Content Marketing Guide for Your Business or Brand

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Downloads: 893

Visits: 1

Pages: 63

Published: 11 years ago

Rating: Rated: 1 times

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Book Description HTML

Content Marketing is fast becoming the preferred way of reaching out to customers and building a brand. Both traditional and digital marketers swear by its effectiveness and are employing innovative ways to create ‘real’ engagement with the brand and the company’s products and services. According to a recent survey in the US: - An average company devotes $152,850 to custom content creation. - 9 out of 10 organizations already market with content marketing. - 60% of companies plan to increase their spending on content marketing. - 62% of B2B marketers use outsourcing for content marketing. - 77% of large firms outsource some of their content development.

Reader Reviews
  • User image   Shannon Lee
    Not what I was expecting
    21 Apr 2020
    I was expecting a list of herbs and their medicinal benefits because that is what the title lead me to believe. This book is in fact about various illnesses and how to treat them, most of the time with mineral supplements, iodine, etc. The title is incredibly misleading. Don't get me wrong, it's a good and even accurate book in my experience, but it has a bad rating because the content and title don't agree with one another. Just fix this and I think it will be doing better after a while. Apart from that mishap, it's a good book.
    Reply
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ABOUT THE AUTHOR

Grace Beckett

I'm a content strategist with Godot Media. A full time writer. Married with two children.