What’s an autoresponder? ............................................................................... 5
How can I make money with autoresponders? .................................................. 6
Pick a topic
Your personal interests and areas of expertise .................................................. 8
A self-quiz for finding a topic ......................................................................... 10
Marketability: Will they buy? .......................................................................... 13
A quiz for marketability.................................................................................. 13
Research your market
Searches: Google, eBay, Amazon ................................................................... 17
Groups and forums ....................................................................................... 23
Survey Says? Conducting marketing surveys ................................................... 25
Sample marketing survey .............................................................................. 29
Create content
Original content ............................................................................................ 30
Affiliate and reseller programs ....................................................................... 33
Craft your autoresponder messages
Making your product irresistible ..................................................................... 42
Testimonials: A marketer’s best friend ............................................................ 44
Spam-Me-Not: Avoiding too much hype .......................................................... 47
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Spam filters: Is your message zap-proof? ....................................................... 49
Formatting your autoresponder messages ...................................................... 50
Set up your site
Name your domain ........................................................................................ 54
Web hosting: free or fee? .............................................................................. 57
Accounts you need: NameStick, PayPal, ClickBank .......................................... 62
A note on web site content ............................................................................ 63
Build your opt-in list
Free methods: articles, e-books and mini e-courses ........................................ 64
Paid methods: PPC campaigns, classifieds, and co-registration lists .................. 66
Drive traffic to your site
Keywords: Optimize, don’t stuff ..................................................................... 73
Keep visitors coming back ............................................................................. 74
The No-Spam Diet: Black and white listing ...................................................... 75
Launch your list building campaign ................................................................. 77
Sample Autorseponder Messages ............................................................................. 79
Recommended Reading ......................................................................................... 105
More Resources .................................................................................................... 107
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