1. SEED (Organic)
The initial post where you share your story-- something of emotional meaning, ideally, within a one-minute video. Those could potentially be an article you’ve written or a mention. Pull these from the outside ring of your Topic Wheel. Evaluate success by benchmarks for post type (video, image, lead ad, etc.).
2. BOOST (Paid)
If you’re doing well organically, put a “Dollar A Day” behind it to amplify what the algorithm says is already doing well. Choose an audience that would have the highest engagement rate, so your “spill-over” into additional organic reach/engagement is high-- might be a workplace audience too. Follow the 4 things to do after a boost to keep tuning.
3. SHARE (Organic)
Provided others are picking up your content, then share their posts, saying thank you and tagging them. Use the free monitoring tools listed in the “Influence Generator Course” (Crowd tangle, mention.com, Google Alerts, Twitter alerts, FB notifications) to capture these mentions.
4. EXPLODE (Paid)
When your share has accumulated more than 10,000 views or 1.000 likes, boost for $1 a day or more against large interest audiences. If video, then your shared post will continue to accumulate views in all places that video is shared. Flag this post in the “Greatest Hits” section of your Content Library, so it can run forever.