Local businesses struggle with Facebook video marketing primarily because they do not have an effective strategy. This lack of strategy may stem from the fact that not all local businesses understand how to utilize the social media space. For most businesses, a video marketing strategy on social media does not even exist.
If you’re wondering how to build the best video marketing strategy on social media for local businesses, we’ve got the answers.
The strategy itself is relatively simple, but the reason the 3x3 video grid is so effective is that it moves prospective customers down the funnel into a conversion campaign where they purchase.
Each video is designed to move the customer along their personal buyer’s journey.
When a small business can address the why, how, and what of their business, they are able to effectively sequence their social following and ultimately convert views into sales.
Before we dive further into this Facebook video strategy, here is a quick video explaining the 3x3 video grid brought to you by Logan Young, Co-founder of CoachYu.
