Facebook for Dollar a Day by Dennis - HTML preview

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Audience Performance Matrix

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Audience Performance Matrix Helps to Plan Spend and Audiences within our Re-Marketing Funnel.

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Using an Audience Performance Matrix helps you assess how your custom and non-custom audiences are performing, and how efficient your remarketing funnel is.

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Using an audience performance matrix to measure the value of custom and non-branded audiences.

Measure how your remarketing audiences are performing in the funnel.

Are we driving conversions off the back of your top of the funnel endeavors?

Are our remarketing audiences covering the cost of our awareness and consideration stages? Custom audiences include:

img50.png Website visitors

img50.png Video viewers

img50.png Page engagers

img50.png App visitors

Branded keywords are those which include your company name or a bespoke product title.

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Using an audience performance matrix to measure the vale of non-custom and non-brand audiences

Splitting out our audiences into non-custom and non-brand is a great way of summarizing our top-of the funnel endeavors.

Do we have enough people entering our funnel?

Are we spending 40-80% of our budget on non-custom audiences and non-branded keywords? Do we have enough link clicks to fuel our website visitors?

Non-custom audiences include:

img50.png Saved audiences

img50.png Lookalike audiences

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