Audience Performance Matrix Helps to Plan Spend and Audiences within our Re-Marketing Funnel.
Using an Audience Performance Matrix helps you assess how your custom and non-custom audiences are performing, and how efficient your remarketing funnel is.
Using an audience performance matrix to measure the value of custom and non-branded audiences.
Measure how your remarketing audiences are performing in the funnel.
Are we driving conversions off the back of your top of the funnel endeavors?
Are our remarketing audiences covering the cost of our awareness and consideration stages? Custom audiences include:
Website visitors
Video viewers
Page engagers
App visitors
Branded keywords are those which include your company name or a bespoke product title.
Using an audience performance matrix to measure the vale of non-custom and non-brand audiences
Splitting out our audiences into non-custom and non-brand is a great way of summarizing our top-of the funnel endeavors.
Do we have enough people entering our funnel?
Are we spending 40-80% of our budget on non-custom audiences and non-branded keywords? Do we have enough link clicks to fuel our website visitors?
Non-custom audiences include:
Saved audiences
Lookalike audiences
