How to Nail Social Media Without Fail by Jon Rognerud - HTML preview

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Make sure to get the complete version at http://www.jonrognerud.com
TABLE OF CONTENTS (LIMITED)

Why should you care about Social Media Marketing?.............................................................................. 6

 

Internet 2004 vs. Internet 2009: The Static Web Evolves into an Interactive Web .................................. 7

 

The Dynamics for Internet Usage in 2004.................................................................................................. 8

 

The (Social) Dynamics for Internet Usage in 2009 ..................................................................................... 8

 

How Do We Define Social Media Marketing? ......................................................................................... 11

 

Web 2.0 and Social Media Marketing: User Contributions and Control ................................................ 13

 

Getting Started on the Social Media (Tracking) Frontier......................................................................... 17

 

Social Media Metrics................................................................................................................................ 18

 

Creating an Authority Presence Online: What it is and How to achieve it ............................................. 21

 

Social Media Marketing, Authority Presence and SEO............................................................................ 22

 

What is Authority? ................................................................................................................................. 24

 

What are the Characteristics of Experts? ................................................................................................ 25

 

What’s the Big Deal about Authority – Who Cares Anyway?............................................................. 29

 

How Can You Become an Authority?....................................................................................................... 30

 

Authority Development Strategies: Tools of the Trade .......................................................................... 32

 

Web 2.0 Components and Tools .............................................................................................................. 34

 

Web 2.0 and Social Media Marketing...................................................................................................... 35

 

Brand Awareness and Social Media Marketing....................................................................................... 36

 

Credibility and Trust: The Big Picture of Authority.................................................................................. 38

 

The Making of a Social Media Marketing Campaign ............................................................................... 40

 

What Makes a Viable Social Network?.................................................................................................... 41 How Industries can use Social Media Marketing..................................................................................... 43

 

Industry Social Network Examples .......................................................................................................... 44

 

Occupational Social Network Examples .................................................................................................. 45

 

Want More Information? Downloads and information below: .............................................................. 46 About Jon Rognerud

 

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Twitter: http://www.twitter.com/jonrognerud Facebook: http://www.facebook.com/jonrognerud LinkedIn: http://www.linkedin.com/in/jrognerud

Get FREE keyword research course for Social Media Marketing: http://www.jonrognerud.com

 

Buy another eBook or refer to a friend if you’d like: http://www.socialmediayeah.com

 

My Popular Search Engine Optimization (SEO) Book:

 

http://www.amazon.com/Ultimate-Guide-Search-EngineOptimization/dp/159918169X

 

In bookstores now! (NOTE: New book coming in January)
About Nanc T. Smith

 

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Nanc is passionate about social media, conservation of marine ecosystem, animal advocacy, and sunshine. As a new-age social media consultant, Nanc is a good observationist, whether it is a corporate group, an individual or an event and makes observations based on integrity, respect, and humor.
Twitter: http://twitter.com/Karmatical
Facebook: http://www.facebook.com/nanc.smith
LinkedIn: http://www.linkedin.com/in/nanctsmith

(THIS PAGE LEFT INTENTIONALLY BLANK) INTRODUCTION PLEASE NOTE: You’ll find more information at the end of this document.
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