Use an aged domain name6. Steer clear of ambiguity using a domain name that's been around for a while, has been indexed without any spamming issues, collected some inbound links and Page Rank.
Register your domain name for 10 years. Show that your site is not a fly-by-night operation by registering the domain name for several years in advance, a point that Google may very well look into.
Make sure your WHOIS data matches7. Check to see if your WHOIS data matches the contact information on your site and privacy policy.Avoid private WHOIS data8. Let search engines and users alike know that you're not afraid to hide behind a curtain of privacy, and you'll enjoy more authority.
Set up an online press room9. Make it easy for journalists to learn more about your site and what you do by providing them with the information they seek. This is also a great way to get more mileage out of your press releases.
Get a SSL certificate10: Deter the Internet gremlins by using a SSL certificate to keep your visitors safe from prying eyes.Use a SSL certificate on your web forms11. Even if a security certificate isn't completely necessary for your site, using one for all of your forms shows that you're paying attention to security and privacy.
6 http://www.earnersblog.com/aged-domains/
7 http://www.redflymarketing.com/blog/the-5-easiest-ways-to-get-search-engines-to-trust-you/
8 http://www.sharpseo.com/blog/index.php/archives/48
9 http://www.press-release-writing.com/newsletters/t77-online-press-room.htm
10 http://www.verisign.com/ssl/
11 http://www.redflymarketing.com/blog/the-5-easiest-ways-to-get-search-engines-to-trust-you/
Prove that your business is real13. List a physical address, show photos and disclose business associations to prove that your organization is real.
12 http://www.bruceclay.com/blog/archives/2007/03/which_is_better.html 13 http://credibility.stanford.edu/