The right gift at the right time can unlock the power of gratitude. It’s a great and unique way to showcase your practice while also cultivating trustworthiness. Even simple touches of luxury, like high-quality custom pens, can elevate your brand in the minds of clients and business partners alike.
Many lawyers’ instincts are to shy away from things like gifts because they’re looking at the profit margin and the bottom line. Be careful not to become so focused on it that you miss opportunities for new clients and growth. Invest in goodwill by fostering an environment built on trust and long-lasting connections. The returns will be significant as your brand recognition flourishes, opening the door for wider success.
Think about it this way: the power of brand recognition that you get through promotional gifts creates meaningful connections and trust with potential clients. By doing that, you are constantly expanding your pool of clients and referrals.
If you’re looking for creative inspiration, talk to your team and explore ideas with each other. If your team is going to be involved in the acquiring and sending out of these gifts, they should be involved in the decisions about what they should be and how they should look. It’s a great way to get buy-in from your team to make it a success.
Also, if it’s possible, personalizing your presents to match the recipients’ interests is powerful. If instead of creating a single item you share with many people, you create individual items that resonate with the person, it shows a deeper effort and greater level of understanding.
3.) Large Settlement and Verdict Billboards
We had a client, a wonderful woman named Joy
Short who is an incredible and courageous woman.
The tragedy of working with her is that she came to
us because her husband was killed by a truck driver.