Billboards for legal practices are a surprisingly untapped potential resource across the country. They are a savvy, cost-effective branding strategy, especially for personal injury lawyers. It becomes even stronger when it is combined with the effective use of TV, radio, and online marketing to create a truly memorable and successful campaign.
It seems like lawyer billboards have been around
forever, but the truth is that it only became a reality in 1977. That was when the groundbreaking case Bates v.
State Bar of Arizona transformed the landscape of legal advertising, and attorneys could finally exercise their First Amendment right and harness the power of
billboards to grow and establish their brands.
You can watch your firm grow through the power of
billboards if you can master the art of optimal utilization.
If you concentrate on the timing, location, and message of your billboard marketing, you will see growth, unlike anything you might expect.
A final note about how to fully power up your firm with billboards: combine the power of your brand on billboards with an easily memorably 800 number. A great billboard does you no good if the number or website is too hard to recall. Remember, a driver has a few seconds to see and remember something when they’re driving, so help them out by providing them with something memorable.
4.) Using Facebook Ads
The great thing about running ads on social media, in particular on Facebook, is that the social media platforms have ways of letting you test several ads at once to see what message or content works best for the kinds of clients you’re looking for.
Even though anyone can get in an accident, you can’t target everyone with an ad. If you’re appealing to everyone, then you’re really appealing to no one in particular. The goal should be to find the ideal types of clients by focusing on the things that they all have in common and working that into your marketing material. Who are your ideal clients? Where do they live? Where do they work? What TV shows do they watch?