Once you have created a batch of ads that focus on these types of clients, you can run a test for a week, spending just a small fraction of a normal budget on each of them. You can do a “dollar a day”
campaign by spending one dollar each on ten ads. After the week is over, you can look at the results: number of leads, engagement metrics, likes, and comments, and length of time people watched the videos. You’ll be able to see which ones are the more successful ones. There will likely be one or two standouts. Once you have that information, you can shut off all the other ads that didn’t perform as well and then start spending a larger budget on the ones that tested well with very little budget. Those will be successful ads for you.
These ads can come from a few categories. They can be short, helpful videos that provide value to potential clients, and they can also be testimonials from previous clients who had a great experience and got a great result from working with you. Testimonials are particularly effective because they come from people outside your firm and create social proof that is more trustworthy to your average potential client.
If you don’t have testimonials, then you should start planning how to get them. You should also think about what has been stopping you from getting them up until now: does it make you uncomfortable to ask? Are you worried you won’t get any? By confronting your unspoken fears about asking for testimonials, you can conquer those fears and start building a library of great testimonials to turn into powerful ads on social media.
Unleash the Power of Facebook for Law Firm Dominance
In the fiercely competitive arena of law firm marketing, standing out from the crowd is an absolute necessity if you want to attract ideal potential clients. Facebook ads can provide compelling, tailored content that will allow you to do just that. With effective targeting and high-intent content, you can get ads in front of people who may not be actively looking for your services but will be drawn to reach out to you.
Another advantage of Facebook marketing is the ability to reach strategic and focused audiences without blowing your entire marketing budget. Imagine spending a few dollars per lead on a highly targeted and effective campaign on Facebook instead of the hundreds of dollars it can cost to get those leads through other marketing efforts.
There are other great ways to raise your law firm’s profile and get in front of more potential clients than just Facebook ads, too. Live-streaming on Facebook has become increasingly popular, with a huge number of viewers preferring to watch live videos over reading traditional posts or watching pre-recorded content. That makes it an unparalleled tool for engagement and communication in real-time.