Now, let's get into the nitty-gritty of marketing your law firm, Hammer-style. We're talking branding, phone numbers, and websites. Are you ready? Let's go!
Step 1: Get a Memorable Phone Number
Your phone number is your lifeline to potential clients.
It can make or break your brand's communication
strategy. A phone number's got 10 digits, right? But if you cram more than three or four different digits in
there, people aren’t going to remember it. Trust me on this. My number? It's 800-333-9999.
Four unique digits that stick in people's minds like glue.
An easy-to-remember phone number is your secret
weapon to bagging those million-dollar cases. It sets you apart from the competition and screams professionalism. When your law firm has a memorable number, you become a brand that's unique and instantly recognizable. Boom!
Step 2: Nail Your Website Domain
Most attorneys use their last name on their website, and there's nothing wrong with that. I did the same back in the day. But here's the deal. If your last name can be easily misspelled, you're better off choosing an easy-peasy domain. Take my example. "Isaacs&Isaacs" sounds cool, but it's a mouthful. You can't put an ampersand in a domain, and it's got five A's! Crazy, right? I even thought about adding "the hammer" to it, but not everyone can spell "hammer." Some folks get confused about the number of M's. So, I went with"wewin.com."
Simple, quick, and easy to remember.
Here's another pro tip: Buy the misspelled versions of your domain. People make typos, and you want to be found on Google, don't you?