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Use Mobile-friendly Engagement in Your
Marketing- Over 50% of Google searches
occur on mobile devices. That’s why it’s
important to have a click-to-call feature on
your Google ads and social media marketing.
This ensures that potential clients that need to
speak to someone right away have that option.
This will boost your conversion rates.
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Incorporate Click-to-Text on Your Website-
Many potential clients, especially ones in the
younger demographic, have moved away from the desire to speak on the phone and prefer to interact via text. Installing a feature on your website that allows potential clients to begin a text conversation with your firm opens up your potential for new clients, and it also makes it easy and quick to get their cell phone numbers. This allows you to continue to reach out to them with additional marketing content in the future.
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Have Live Chat Capabilities on Your Website- Can your potential clients click a single button on your website and begin a live chat with someone? They should be able to do that, and there are many options you can use to make that a reality, from Ngage, Apex Live Chat, and Client Chat Live, to even having an in-house person to execute these conversations. This is an instant response option that moves seamlessly from a website visit to a conversation that can easily turn into an intake with the right series of questions and responses.
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Set Up a Callback Feature- If a potential client wants to talk to someone, but they don’t have time right then, does your website give them the option to set up a callback option? By simply inputting their phone number, potential clients can request or schedule a call, which works with their schedule and availability. There are services like BounceHelp.com that can do this as a simple website plugin.
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Actively Engage on Social Media Platforms- By being responsive and participating in legal discussions and answering legal questions on platforms such as Facebook, Twitter, TikTok, LinkedIn, and others, you can reach potential clients where they already spend a great deal of their time. Meet them where they are, that’s the secret. It’s important to nurture your social media accounts once you’ve created them. There’s nothing worse than having someone visit your page or account and find it hasn’t been updated or someone isn’t responding.