8.) Joining and Participating in MasterMind Groups
I cannot stress how important and game-changing it is to be part of a MasterMind group. I’ve been a member of several MasterMind groups, and currently I am running four of them myself, with over 50 big law firms from all over the country. I compare it to the way that trial attorneys do focus groups to get consensus.
It’s basically impossible to go to your direct competitor and say, “Show me what you’re doing to rank higher than me on Google or get more cases than me,” right?
They’re not going to share the information that would help you be better than them. But that’s not true when it comes to the attorneys who are not your competitors. That’s the first value of the MasterMind: networking and meeting up with highly successful attorneys who are not your competition.
You can form groups with them that allow you to share information and tactics, to be vulnerable and honest about your successes and failures, without worrying that this valuable information will be used against you in your home territory. When we get together for our 2-3 day in-person events, I will sometimes walk away with 15-20 fantastic new ideas for innovations in my marketing, management, operations, and all kinds of things that will make my law firm run better. You get great minds together to share and talk, and from that, we all learn.
Becoming part of a MasterMind group expedites
your law firm’s success and growth because the
group is made of an elite collection of smart and
motivated legal professionals. This exclusive and
private group (that’s very important: what is shared in the group stays in the group) made up of both solo
attorneys and leaders of large practices, gets
together in person twice a year for discussions on the triumphs and struggles we all face.
Many lawyers resist the idea of joining a MasterMind group, and the reasons almost always come down to two things: first, they don’t think there’s much they can learn; and two, they don’t want to pay to be in a group like that. Both of those reasons are short-sighted.