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Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this guide, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it's likely that they won't be the same, and you should adjust your use of the information and recommendations accordingly.
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How To Use Location Based Marketing To Grow Your Business is a production of LBMGuru.com. This is not affiliated with Gowalla Inc, Facebook Inc, or Foursquare Inc in any way. Facebook, Facebook Deals, Facebook Places and all other trademarks and imagery related to Facebook are copyrights of Facebook. Foursqure and all other trademarks and imagery related to Foursquare are copyrights of Foursquare. Gowalla and all other trademarks and imagery related to Gowalla are copyrights of Gowalla.
Finally, use your head. Nothing in this guide is intended to replace common sense, legal, medical or other professional advice, and is meant to inform and entertain the reader. So have fun with the How To Use Location Based Marketing and get out there and grow your business.
Copyright © 2010 Matt Bodnar. All rights reserved worldwide.LBM Transforms Social Media Into A Tool To Drive Real And Measureable
Revenue ................................................................................................................... 6
How Can Location Based Marketing Build Your Sales? ...................................... 7
Four Reasons You Should Be Using Location Based Marketing .......................... 7
"THE BIG PLAYERS IN LOCATION BASED MARKETING" ........................................ 10
Foursquare Overview ........................................................................................... 11
Facebook Places & Facebook Deals Overview .............................................. 14
Gowalla Overview ................................................................................................16
Which Location Based Service Should You Use? ..............................................18
"HOW TO SET UP YOUR LBM CAMPAIGN: THE TURN KEY GUIDE " ......................19
How To Set Up Your Foursquare Campaign From Scratch ...............................19
How To Set Up Specials in Foursquare ................................................................28
How To Set Up Your Facebook Places Campaign From Scratch ....................31
How To Set Up Deals On Facebook Places ....................................................... 38
How To Set Up Your Gowalla Campaign From Scratch ...................................41
"LBM STRATEGIES TO GENERATE SALES REVENUE AND BUILD CUSTOMER
MAYOR SPECIALS .................................................................................................. 47
CHECK-IN SPECIALS .............................................................................................. 50
WILDCARD SPECIALS ............................................................................................ 58 GIVEAWAY SPECIALS ............................................................................................ 59
CROWD SPECIALS ................................................................................................. 60
CHARITY SPECIALS ................................................................................................. 61
What Specials Should You Use In Your Campaign? ......................................... 63
"LEVERAGING YOUR LOCATION BASED MARKETING PLATFORM" .................... 65
Using Social Media to Leverage LBM ................................................................. 65
Using In-Store Advertising to Leverage LBM ...................................................... 69
Using Traditional & Digital Advertising to Leverage LBM ................................. 73
Using Your Website to Leverage LBM ................................................................ 77
LBM Best Practices ............................................................................................... 79
Preparing To Launch Your Campaign .............................................................. 80
Summary .............................................................................................................. 82
"HOW TO MAXIMIZE YOUR LBM CAMPAIGN USING ANALYTICS AND
How to Use Analytics ........................................................................................... 84
Do It Yourself Analytics ......................................................................................... 94
Social Sales ............................................................................................................ 95
Check-In Conversion Rate .................................................................................. 96
Campaign ROI ...................................................................................................... 98
Feedback .......................................................................................................... 100
Summary .......................................................................................................... 101
GOOD LUCK! ....................................................................................................... 103 Chapter 1