Master Guides
We define the phrase “Master Guide” in 2 senses:
1. “The” Master Guide — The guide that is the collection of all guides, plus business-level strategy and other higher level topics.
2. Master Guide or the Google Document version of a Course — “standard” guide on a specific type of discipline in Digital Marketing or module as we define in the 18 Module Architecture.
—These are the guides that appear in the Asset Tracker’s Guide Doc Tab.
—Master Guides usually follow the form of:
“Master {Process} Guide”
For example:
“Master Operations Process Guide”
“M aster Content Marketing Guide”
All Master Guides are what we use in order to generate the PDF versions of our courses.
How To Modify A Master Guide
For all modifications to Master Guides, make sure to post the updates in their Basecamp Threads, which you can find in the Asset Tracker. Always keep someone who is level 4 or above subscribed in the Basecamp thread. If your level is 3 or below, never use Editing Mode, instead use Suggesting Mode when you need to make a modification.
