Why Information
Products?
If you have been pulling your hair out looking for a way to make money online, the search is over! One of the easiest ways to make money is by writing and selling information products in electronic book form. This is the ultimate product for online sales, simply because the potential is enormous!
An electronic book, as you may already know, is not a traditional book that you can turn the corner of one page down to mark your place. (Yes, I am guilty of that!) It is a regular computer file, no different from the hundreds of other files you may have on your hard drive except that it is structured to look and read like a traditional book. You can either read an electronic book on the monitor of your computer, or print it out so that it is portable.
An electronic book can be viewed on any type or brand of computer. You can send them as email attachments or download them from the Web. Electronic books are extremely versatile! They take up very little room on a hard drive. Some people have hundreds of eBooks on their computer – a library that they personally chose.
Digital Self-Publishing
Digitally self-publishing an eBook is quite different from publishing a traditional book. With a traditional book, you have to pay the costs of any printing yourself if you choose to self-publish. Then, if the book does well and you need to reprint, you have to pay those costs again, which eats into your profits. If you have the goal of having your book published the customary way by a big-name publishing house, get ready for a long wait.
First, your book has to be approved. That can take a year or more, if it happens at all! Most people who have the dream of publishing their book have a folder full of rejection letters to show for their efforts. If by chance your book is approved, it is not published right away. There’s a wait for that, too. All told, it could be several years before your book hits the market, and even more time before you see any profit from your labor!
There are no printing costs, and very little waiting time involved with publishing an eBook. Statistics show that eBooks sell better than audio books and paperback books, and information eBooks sell best of all.
What Makes Information Ebooks
Such A Special Product?
(It goes without saying here that you can’t copy someone else’s work and try to pass it off as your own!)
Consider cross-selling as a way of offering accessories to your eBook. Often, an eBook is given away free with the purchase of an item in order to entice the customer to buy the higher priced products.
There is really only one product in the world that can meet all of these criteria that are listed above, and that’s an information product.
What Are Information Products?
“But what exactly are information products?” you may be asking. “Where do I get all this information from? I’m glad you asked that question! Information products are one of my favorite things, simply because there are such a variety of subjects to write about! An infinite number, really! Let me explain to you just what an information product is.
Information products are fact and data based reports that are one of the hottest things on the Internet today. Take a look at the eBook listings on EBay, if you want proof of this. Do a search for terms like “eBook” or “how to”, or even “information Product” and you will see that there seems to be an eBook for every subject imaginable!
Why Are They So Popular?
Why is the online buying public so gung-ho over eBooks? Because information sells! In fact, it could be said that information is one of the best selling products of all time!
How can that be, you might wonder. Not everyone in the world is on the Internet, and there are an awful lot of products for sale floating around both on and offline. Why do people buy information? Simply because information:
The Perfect Product…
When it comes to writing an eBook, your imagination is about the only limit you will have. Think of all the different subjects you could cover! The possibilities are truly amazing! All things said, in my mind, an informational eBook is THE perfect product. Why have I come to that conclusion?
The Domino Effect
I’ve always found that writing an eBook has a domino effect. Once you have written one, you always seem to be able to come up with another subject that you think would make an information product that people would be interested in buying.
Take that book on dog training I mentioned above. After writing that, suppose you decided to write additional eBooks that would outline how to train specific breeds of dogs?
The training method is no different really, but by using the same training information, then adding the breed’s history and some breed specific information to it, all of a sudden you have a new information product!
And with more than 800 different dog breeds recognized by the various kennel clubs around the world, suppose you wrote an information eBook for each of those breeds? See what I mean? The domino effect in action!
Think about it this way. One of the main reasons people have and want an internet connection in their homes is because of the vast amount of information available to them on the internet. People of today are information hungry!