Optimization Micro Course

Book Description

In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time. Make another ad, try another subject line, choose another set of keywords, adjust your budget, tweak the landing page, and so forth. Via many cycles of experimentation, we’ll certainly find some winners.This course will help you understand the basics of a framework called #MAA (Metrics > Analysis > Action) in conjunction with #CID (Communicate > Iterate > Delegate). To dive deeper into the actual process of practicing and improving your #MAA skills, check out our full Optimization Course.

Dennis

I am the CEO of BlitzMetrics, a digital marketing company. I partner with schools to train young adults and offer courses, implementation and consulting. As the host of the CoachYu show, I interview leaders in their respective fields with the aim of sharing their knowledge with others. I was previously with Yahoo as a search engine engineer, where I gained expertise in optimizing ads and analytics across search and social. I turned my experience into training to create jobs for aspiring digital marketers. I help digital agencies grow, serving lawyers, doctors, and real estate agents as fractional CTO. My mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing my insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I am very passionate about my mission of creating a million jobs by 2027. As a lecturer in digital marketing, I have spoken over 730 times in 17 countries, spanning five continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News, and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities

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