Based on the facts, the trends, and the current situation, these are the starting points for the coming years:
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Instagram will be the most important channel for the University of Groningen. We will make every effort to increase our reach on Instagram.
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We will further professionalize the platform and the content that we offer. This means that we must start working with fixed formats, so that we can safeguard the UG’s corporate identity and be consistent in our communications. This applies to all departments and faculties that are active on Instagram.
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We will be filling in some of the content in a different way. Because our target group has become older, we will not only offer content for future students but also for our current students.
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Followers are increasingly using Instagram to read important updates about the UG. There will be a slight change in the content of our posts. In addition to sharing fun and relatable content, we will also be more informative.
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We will start collaborating with other accounts through Shared Reels and Instagram Lives for more exposure. Faculties accounts can make us co-owner of their video content, so we can post it as a collab. In this way we could create more exposure for the faculty content and we could increase reach.
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We will increase interactions – not only with new followers, but also with our current followers – by using takeovers, live streams, polls, and other features more often.
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In order to maximize our reach, we will advertise regular organic posts.
4.3