Facts & figures:
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LinkedIn has more than 800 million active users in 200 countries and regions worldwide (LinkedIn).
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As of the second quarter of 2021, 60% of LinkedIn users were between the ages of 25 and 34 (Statista).
In 2020, LinkedIn was voted the most trusted network (Business Insider).
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More than 46% of all social media trafic to company websites comes from LinkedIn (LinkedIn).
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Personal stories are better received than business updates from companies.