Based on the facts, the trends, and the current situation, these are the starting points for the coming years:
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We know that LinkedIn users not only want to read about scientific research, but also want to learn more about career opportunities at the UG and what the university is doing in the field of people and the environment, so we will further increase our reach by offering a greater variation in content. Besides sharing science-related content and events, we will structurally integrate updates from HR and the Communications Ofice in the content mix.
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On this platform, the tone of voice will remain formal but the content will be more personal.
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Despite the fact that we are growing significantly every week, we are going to use more video content to generate more brand awareness.
We will do active community management on the platform to open dialogue on certain topics, to increase the reach.