Based on the facts, the trends, and the current situation, these are the starting points for the coming years:
•
We will pay more attention to TikTok by delving deeper into the trends, and by posting regularly on the platform: at least once a week.
•
Because the target audience on TikTok is very young compared to the audiences on other social platforms (16-24 years), we will create relatable content with a twinkle in the eye: we’re going to create humorous and engaging content and we should be not afraid to push the boundaries.
•
We will increase awareness by participating in challenges, using popular hashtags, and organizing livestreams.
•
We will encourage collaborations with students and other parties to generate more reach.
4.6