Based on the facts, the trends, and the current situation, these are the starting points for the coming years:
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We must invest in YouTube, because many Google and YouTube users visit this platform to find information. The University’s YouTube channel must be a perfect search engine if people interested in the UG want to gather information on various subjects.
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The creation of a YouTube strategy is necessary, not only to determine the objective and the set-up of the channel but also to draw up guidelines for videos and descriptions, which must be met before they can be published on the platform.
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We must reduce the number of admin roles to create more overview, structure, and consistency.