Content Coordinator can focus more on executive tasks and other
online activities (website, newsletters and blogs ) together with the
student assistants.
7.2 Group all social media platforms under one person and/or team
At the moment, the channels are divided under two different teams within the Communication Ofice. In order to have more consistency in tone of voice, look & feel, and community management, it is wise to bring all social media platforms together under one person and/or one department.
7.3 Better cooperation with the Communication Ofice
Social media channels are communication channels. That is why it is necessary to not isolate social media channels but to integrate them into the mix of communication channels. This allows us to properly weigh up which channels we can use to get a particular message across to a particular target group. By using social media posts, we can offer content in an accessible way and reinforce the themes from the brand strategy.
7.4 Better cooperation between Communication Ofice and faculties, UG departments, and external stakeholders It is a fact that, in addition to the UG’s corporate channels, there are many other social media channels hosted by faculties and departments within the UG and external stakeholders that also have a link to us as a university. To provide the colleagues who manage these social media platforms with better support in terms of advice and content, it is important that the social media team can be easily found in the organization. The social media team will become more visible by actively seeking contact with internal and external stakeholders by organizing events (such as the Online Marketing Consultation - in Dutch: Online Marketing Overleg), offering consultation hours, and providing a digital space within the UG environment where the team can post content, guidelines and policies, that can then be used or reused by colleagues.
