Our second social media objective is to increase our brand awareness. Increasing our brand awareness is very important because it makes people remember us more often and more quickly, and it makes you top of mind: if people want to know something about a certain subject, they are more likely to approach or visit the brand they remember online. We will increase our brand awareness by:
Maximizing our organic presence by posting more frequently on Instagram, TikTok, and LinkedIn, so that the algorithm makes us more visible on the social media platforms. For Instagram, this means an optimal frequency of four feed posts per week. We also want to share stories daily. For LinkedIn, this means four posts, and for TikTok at least one video per week.
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Listening carefully to our followers and responding to their needs, so we can offer more relevant content that has a high chance of being shared in a larger network.
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Actively encouraging people to share content or to participate in social media formats and activities.
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Investigating whether we can set up a partnership with an influencer who can use their niche if we want to convey certain messages on academic freedom, integrity, inclusion, sustainability, and openness.
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Boosting one post each month in a mini campaign to effectively reach potential followers beyond our current group of regular followers. This way, the number of followers should grow quicker than in the previous years.
We will increase our our reach +engagement rate.
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